With witty, and often hilarious names, and packaging that borders on art form, Benefit Cosmetics is known as the most “action-packed” cosmetic brand in the industry, bringing a much needed sense of humor to the world of cosmetics and succeeding in edging out the competition by creating innovative products.

Benefit was founded in 1976 by identical twin sisters and former TV commercial models, Jean & Jane Ford. Their first boutique, The Face Place, opened in 1976 in San Francisco and quickly grew to a total of 4 boutiques in the Bay Area. Their business expanded mostly because of their product "Benetint". This stain, now used for cheeks and lips, was first developed because a client who worked as a stripper asked for a stain to not wash of her nipples during her shift. Soon, Jean & Jane Ford used this stain mad eout of rose for cheeks and lips. was not deveIn 1991 the company began national distribution and the name was replaced with one that best reflected the intent of the products…Benefit.

Benefit has become a major force with staying power in the beauty industry and is viewed as a trend-setting line often imitated but never duplicated by its competitors. This auspicious reputation led to a partnership with the premier purveyor of luxury goods, LVMH, in 1999. Today, Benefit is the fastest growing luxury cosmetic brand in the U.S.

This year marks the 31st anniversary of Benefit Cosmetics – an overnight success, 31 years in the making. Jean and Jane have grown a one-store-wonder into a $300 million business with more than 850 counters in sixteen countries and five free-standing boutiques in Northern California, three in the Chicago area, and five in the United Kingdom. Benefit continues to grow by providing each customer with a fun, interactive experience that is totally unique and keeps customers coming back for more excitement. The company has swept the world with one-of-a-kind cosmetics and skin care products, and Benefit goods are cult favorites of celebrities around the world.

High quality and effective products, namely the company’s original line of problem solvers…fake-its, have earned Benefit customer loyalty, a celebrated reputation and an ever growing success. Everything is done with the same refreshing sense of humor that created the product names, Touch me then try to leave…Cream, ooh la lift and dr. feelgood. Benefit is a beauty bohemian club that’s very San Franciscan in its appeal and always stays true to its belief that laughter is the best cosmetic…so grin and wear it.

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External link

Official site