Beneva Corporation, was founded by Arthur Conforti, a local florist based in Sarasota, FL. The corporation’s goal is to be an industry source of products, marketing and programs independent from large wire networks, like FTD, Teleflora and 1-800-FLOWERS. Each division of Beneva helps support floral shop-owner peers by assisting them in providing; unique products, superior customer service techniques and creative marketing solutions.

Beneva Corporation Divisions:

LocalFlowerShop.com

LocalFlowerShop.com is a national online floral directory that connects florists and customers to local flower shops directly. LocalFlowerShop.com directory is a comprehensive listing of local florists. There are 4 levels of participation: Gold, Silver, Bronze and free listings. All listings include shop contact information and wire service affiliations. LocalFlowerShop.com is designed to help florist with websites by improving their Search Engine Optimization (SEO). In addition to listings for flower shops, LocalFlowerShop.com also includes listings for hospitals and funeral homes.

Beneva Enterprises

Beneva Enterprises is an integrated marketing and printing company. With the goal to provide flower shops with unique marketing materials that help brand their business and stand out form the national companies. Beneva Enterprises print brochures for Christmas and Mother’s Day along with postcards for Easter, Valentine’s Day, Thanksgiving and Administrative Professionals Week.

Conforti Collection

The Conforti Collection is a line of high end giftware designed by a florist for florists, to provide then with products that add value, elegance, and uniqueness to their floral arrangements. Since 2007 they have partnered with Fitz and Floyd and Lenox. Each year the Collection releases two designs, a holiday keepsake and a Spring collectible offered all year long.

Flower Manager

Flower Manager is an application offered by Beneva Enterprises that gives the local floral shop owner the opportunity to have their own, dynamic, state-of-the-art, order-entry website. In addition to an professional presence on the web, Flower Manager Sites provide the florist with; customer tracking statistics, order tracking, and advertising campaign tracking and management.

Florist form across the nation have participated including Walter Knoll Florist in St Louis, Beneva Flowers in Sarasota, Phoenix Flower Shops in Phoenix, Bice’s Florist in Ft Worth and French’s Florist in Los Angeles.

AMS - Advanced Marketing Strategies

Advanced Marketing Strategies is comprised of an elite group of experienced and innovative Florist using the Flower Manager program that meet monthly by teleconference to discuss:

• Methods To Improve Online And In Store Sales
• Innovative Website Functionality
• Customer Service Techniques
• Proven, Effective Business Practices
• Marketing & Branding Brainstorming

Each month members share their experiences to help others benefit by those experiences.