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Big League Chew: Wikis


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Big League Chew Bubble Gum
Big League Chew - Outta' Here Original

Big League Chew is a brand of bubble gum that is shredded and packaged in an aluminum foil pouch. It was created by Portland Mavericks left-handed pitcher Rob Nelson, and pitched to the Wrigley Company (owned by the Wrigley family, also longtime owners of the Chicago Cubs) by former New York Yankee All-Star Jim Bouton, a Maverick teammate of Nelson's, as a fun alternative to the tobacco-chewing habit common among ballplayers in the 1970s. According to the 2005 packaging, over 450 million pouches of the gum have been sold since 1980.

Big League Chew was introduced in 1980, in the traditional pink color already seen in established brands of bubble-gum. The cartoony packaging comes in flashy colors such as neon green and bright purple. LeBron James was reportedly a devoted user of the gum before signing an endorsement deal with Bubblicious[1].

In addition to the original bubble gum flavor, it comes in grape, watermelon, and sour apple flavors. It is produced by Wm. Wrigley Jr. Company in Chicago, Illinois.

The advertising slogan throughout the 1980s stated, "You're in the big leagues when you're into Big League Chew!"

In January 2010, the Brooklyn based hip-hop group "Berzerkulosis" debuted their music video about the gum called "Big League Chew." The video was directed and produced by Brooklyn filmmakers David Lombroso and Daniel Yankiver. [2]


^  Elliott Harris, "GUMMED UP // LeBron gets $15 million to endorse Bubblicious", Chicago Sun-Times, February 26, 2004.

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