Known in the hood as " The Spanish Frank White" Big Lou was born in Camden, New Jersey; The Worst City in America. Big Lou was raised by a single mother (Maria Rodriquez) and grew up with four brothers and three sisters. At the age of 14 Big Lou started growing fond of music. He began writing songs on the struggles of his hood. Before his music career would blossom he became a product of the streets. He started selling drugs. Although he was living the fast life, he never lost his love for music. He was determined to make a better way and started investing his dirty money into buying studio equipment. Little by little he spent more time in the lab than on the streets.