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William 'Gui' Aucoin (also known as Bill Aucoin) is a band manager that has managed several successful bands during the course of his career. He is known to have discovered KISS and he then worked with them for the next 9 years; even owning a merchandising company, Niocua, which sold KISS fan products. He left as the band management due to creative and directional differences in 1981. One of the factors often quoted was his vast unruly and expensive business organization which was eating up huge sums of money KISS were not making after the Unmasked / Elder debacles. He has now started to work alongside KISS on new DVD projects relating to unseen concert video and unpublished photos.

He is now back in the management business and has formed an entertainment company called Aucoin Globe Entertainment. He also has the distinction of passing to sign Van Halen because he saw no commercial potential in them.

List of bands managed

KISS manager 1973–1982
Piper manager 1975–1977
Spider manager 197?–197? (featured Anton Fig on drums)
Manowar manager for a brief time circa. 1981
Billy Idol manager 1982–1984
Rising Star mentor 1989-1990
Flipp manager 1998?–2003
Starz manager 1977–1979
Crossbreed manager 2003–present
Lordi manager 2006–present
Nothing Rhymes with Orange manager 2007-present


Bill Aucoin originally produced a television show called "Supermarket Sweep" in the early (Pre-1973) 1970s.


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