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Bleeding edge is a term that refers to technology that is so new (and thus, presumably, not perfected) that the user is required to risk reductions in stability and productivity in order to use it[1]. It also refers to the tendency of the latest technology to be extremely expensive.

The term is formed as an allusion to "leading edge" and its synonym cutting edge, but implying a greater degree of risk: the "bleeding edge" is in front of the "cutting edge".[2]

A technology may be considered bleeding edge under the following conditions:

  • Lack of consensus — competing ways of doing some new things existing and no one really knows for certain which way the market is going to go.
  • Lack of knowledge — organizations are trying to implement a new technology or product that the trade journals have not even started talking about yet, either for or against.
  • Industry resistance to change — trade journals and industry leaders have spoken against a new technology or product but some organizations are trying to implement it anyway because they are convinced it is technically superior.

The rewards for successful early adoption of new technologies can be great; unfortunately, the penalties for "betting on the wrong horse" (e.g. in a format war) or choosing the wrong product are equally large. Whenever an organization decides to take a chance on bleeding edge technology there is a good chance that they will be stuck with a white elephant or worse.

Recently however, the term bleeding edge has been increasingly used by the general public to mean "ahead of cutting edge" largely without the negative, risk-associated connotation concurrent with the term's use in more specific fields. An apt quotation concerning this issue is, "But when you’re living on the bleeding edge, you should not be surprised when you do, in fact, bleed."

The term is often used in discussions on the internet among users of computer software, especially open source software. It is common practice for open source developers to release new versions of their software fairly frequently, sometimes in a rather unpolished state. Therefore users who want features that have not been implemented in older, more stable releases of the software are able to choose the "bleeding edge" version.[3] In such cases the user is willing to sacrifice stability or ease of use for the sake of increased functionality.

Notes

  1. ^ "Dictionary definition of bleeding edge.". http://dictionary.reference.com/browse/bleeding%20edge. Retrieved 2008-09-12. 
  2. ^ For usage example, see the final paragraph of http://www.nytimes.com/2009/01/05/technology/05bluray.html?em
  3. ^ For instance a Google search for "linux-audio-user bleeding-edge" will return many examples of such usage.
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Bleeding Edge is company that designs and develops dolls and figures that cater to the Gothic, Punk, Rock-A-Billy and many other alternative subcultures.

They have created a line of Fashion Dolls and Action Figures that have quickly become known as "The BeGoths". The BE is for Bleeding Edge (the name of the company) and Goths for the style they created. The BeGoths are "Toys That Refuse To Conform" and can be found around the world in specialty stores as well as Hastings Entertainment, Spencer Gifts, Hot Topic and Forbidden Planet. The people at Bleeding Edge provide good quality and beautiful products for all of those who are tired of the "average doll". Many of their items are out of stock but they do come out with a new Series every year! Check them out at their website www.begoths.com

Founded on Friday the 13th, 2003, Bleeding Edge Inc. has remained true to the spirit of its birthday by introducing a singular line of Goth fashion dolls and figures-called BeGoths - and in doing so clearing the field of all competitors.

Entrez-vous, Abcynthia Chaser? And bring your friends Hypochondrianna, Serpentina Maria Sangria, and Antiqua Belladonna Remorse!--all springing from the fertile and intensely creative mind of company founder Steve Varner, the artist behind the design of a host of celebrated action figures, from some of the original (and extremely valuable) Star Wars characters, to the Teenage Mutant Ninja Turtles, to Simpsons characters, to Strawberry Shortcake, to the foul-mouthed third graders from South Park, Buffy the Vampire Slayer and Laura Croft, among others. Early in his career, while working in the film industry, his achievements included being one of the artists who sculpted a 40-foot King Kong for producer Dino de Laurentiis's 1976 remake of Merian C. Cooper's classic 1933 movie (more recently re-imagined yet again, this time by director Peter Jackson).

Bleeding Edge is an independent outgrowth of Varner Studios, which Steve launched in 1979, after leaving his native Minneapolis, MN, for Los Angeles. In addition to the above mentioned projects, he served a stint at Mattel, where he worked on "a lot of Barbie dolls" among other creations and gained an invaluable education in a specific method of production that demanded "you sculpt things so they looked fantastic, but you had to engineer them so that they could come out of steel molds. There were all the technical requirements; it was like having to do jigsaw puzzles for a living. I enjoyed working like that, but finally I wanted to do something on my own."

Varner's big break came in the late ‘80s, when Playmates Toys had him sculpt a clay sketch of a proposed Teenage Mutant Ninja Turtles line of action figures based on the original comic book. In one of those capturing-lightning-in-a-bottle scenarios, the Turtles-Donatello, Raphael, Leonardo and Michelangelo--became all the rage, and Varner was in business, big time.

"There was about ten years where I would say at least 60 percent of my business was doing nothing but making every Ninja Turtle combination you could possibly think of," he says. "That was more than half of what I did. I ended up with about 25 employees and we were doing that full time, and we were also designing and doing other product lines for [Playmates] too, because once they saw what I could do with the Ninja Turtles they thought I could do that with everything, and gave me everything they did, basically."

The idea for BeGoths actually came from Varner's then-15-year-old son Stefan, who suggested his father ditch a plan he was considering for another line of dolls and instead do Goth figures.

"I went, ‘Wow!' I'd never thought of that before," Varner recalls, "but I immediately was intrigued by it and the next day got a bunch of people in here to do concept drawings. We literally just went full blast from that point. That was all it took. I thought the whole goth subject matter was so interesting, with all the makeup and piercings and clothing; I thought from a sculptural standpoint it was so cool. There are so many Goth kids; and if they're not Goth, they're heavy metal, with piercings and tattoos. It's not something that's going away. And there was nothing out there that I saw that was representative of that group. There are a lot of pierced and tattooed adults that have kids, and their kids are forced to buy Barbie dolls. So I wanted to give people an alternative."

The artistry Varner and his crew bring to each BeGoths doll is stunning in its attention to the precise details of, well, everything from body types to facial structure, to eyebrows shaping, to hairstyles and hair colorings, and especially to footwear, fashion and accessories-the care and precision that go into crafting the tiniest, most subtle aspects of Goth couture and attitude show a respect for the audience that is not always apparent in more mainstream products.

"That's really important to me. What I want to do is have fun with people, not have fun at somebody's expense," Varner says. "People tend to think of Goth people as having no sense of humor, but they certainly do."

And the craft apparent in the figures' design and production? "It's my training. That's what we do. And that's the way I train my people too. It comes from a long history of doing this."

The Bleeding Edge commitment to excellence in its designs and respect for the Goth subculture is evident in the BeGoths mien has not been lost on the marketplace. Collectors are flocking to the BeGoths; and even though "it's not the kind of high volume business that Barbie dolls and some mass market items are," sales are picking up, even beyond the first initial surge upon the dolls' introduction three years ago. "So that says something. A lot of people doing these type of things may start off doing really well, because they're new and different, but then they fall off and go away. But our business isn't falling off at all. We've got the same collectors who keep collecting them, and then we've got new collectors that are brought in all the time. And we have a certain amount of kids who like them too."










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