A BlogBurst is a movement by a large number of bloggers to simultaneously post content on a given topic. One of the most recent being a BlogBurst in support of the Danish newspaper, Jyllands-Posten posting of a cartoon depicting the Islamic prophet Mohammed. Bloggers from around the world posted the cartoon on their web sites at the same time.


BlogBurst is a opt-in syndication service that brings together blogs and high-traffic, big-brand media and publisher sites to expose blogs to their audiences, while driving exposure, reach and traffic for the blogger. The service was launched (beta) by Pluck Corporation, a social media software company based in Austin, Texas in February of 2006.

BlogBurst drives awareness, exposure and traffic to participating blogs through attributed headlines with post title and source and the display of full posts on the publisher site . Publishers are able to draw from a rich and diverse pool of licensed, reviewed, independently published content that would be otherwise difficult to obtain. As well, BlogBurst enables publishers to incorporate content on niche and specialty topics that may be feasible to cover with in-house or freelance writers alone.

How it works:

Bloggers submit their blog, and BlogBurst's editorial staff reviews submitted blogs for content quality, topical relevance, style and overall value to top-tier publishers and their readers.

Once accepted into the BlogBurst index, the blog's licensed content is available for selection by publishers to display on their online destinations (ex. online newspapers, online magazines, etc.) Publishers embed selected content within specific areas on their sites using the BlogBurst API.