Bloomberg Television: Wikis

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Bloomberg Television
Bloomberg Television logo.svg
Bloomberg Television logo
Launched January 1, 1994
Owned by Bloomberg L.P.
Picture format 480i
Slogan Television International Exchange Business Finances Money
Country United States
Broadcast area International
Headquarters 731 Lexington Avenue New York City;
London; and
Hong Kong
Formerly called Bloomberg Information TV
Sister channel(s) Bloomberg UTV
Availability
Terrestrial
TVB Pearl (06:00-07:30 HKT only)
TVRS (Italy) (09:00-10:30 AM, 17:45-18:45 PM CET)
Satellite
Astro (Malaysia) Channel 519
NTV Plus Channel ?
Austar (Australia) Channel 650
Cyfra+ (Poland) Channel 111
Digital+ (Spain) Channel 74
Digiturk (Turkey) Channel 121
DirecTV (U.S.) Channel 353
Dish Network (U.S.) Channel 203
Now TV (Hong Kong) Channel 321
Sky Digital (UK & Ireland) Channel 502
Freesat (UK & Ireland) Channel 208
SKY Italia (Italy) Channel 504
TrueVisions (Thailand) Channel 55
SKY Latin America Channel 630
Orbit Network Channel 44
DStv (South Africa) Channel 411
Yes (Israel) Channel 106
Indovision (Indonesia) Channel 338
Cable
UPC Romania Channel 425 (digital with DVR)
Virgin Media (UK) Channel 609
TV di FASTWEB (Italy) Channel 504
Naxoo (Switzerland) Channel 70 (French), Channel 64 (English)
Cablecom (Switzerland) Channel 153 (digital CH-D)
TelstraClear InHomeTV
(New Zealand)
Channel 96
VTR Globalcom
(Chile)
Channel 370
First Media
(Indonesia)
Channel 231
SkyCable
(Philippines)
Channel 30
StarHub TV
(Singapore)
Channel 25
IPTV
TV di FASTWEB (Italy) Channel 504
Infostrada TV (Italy) Channel 504
Chinese Telecom (Taiwan) Channel 79
TELUS TV (Canada) Channel 102
AT&T UVerse (USA) Channel 222
Verizon FiOs (U.S.) Channel 104
Internet television
Livestation Watch (Free, 502 Kbit/s)

Bloomberg Television is a 24-hour global network dedicated to providing viewers with business and financial news. It is distributed globally, reaching over 200 million homes worldwide. Bloomberg Television is owned and operated by Bloomberg L.P. and is internationally headquartered in New York City with its European Headquarters in London and Asian Headquarters in Hong Kong.

Contents

Channels

  • Bloomberg (from US)
  • Bloomberg UTV (from India) (in English)
  • Bloomberg Asia Pacific (Hong Kong and Singapore based division)
  • Bloomberg Europe (from London)
  • Bloomberg Brazil (from São Paulo and New York) (in Portuguese)
  • Bloomberg HT (from Istanbul) (in Turkish)
Former channels
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United States service

The network also provides funding and studio facilities for the nightly PBS/WNET program Charlie Rose.

The network's morning pre-opening bell programming was formerly simulcasted in a paid programming arrangement in the United States by the USA Network until 2004, when that network dropped the simulcast months before the NBC Universal merger was consummated, due to concerns USA would then air the coverage of a competitor to future sister network CNBC. The simulcast then moved to E!, where it remained until its end in January 2009, when the network had expanded their reach on digital cable systems enough to negate the simulcast. In its time on E!, the 5-8am block was the most watched period for the network according to Nielsen Media Research.

Bloomberg Television's US network debuted a new graphics package in January 2009. This current scheme was first used on the network's now-defunct pre-market program, Starting Bell, before the new graphics expanded to all of the network's programs on February 17, 2009. Also on that date, Bloomberg US revamped its weekday programming lineup (see "Programs on Bloomberg" below).

Starting October 2009, Bloomberg Television debuted another new graphics package again.

International Channel

In February, 2009, Bloomberg Television announced that it would cease operating some of the international variations of the channel placing a greater focus on a more international Bloomberg channel.[1]

On March 9, 2009 the localised channels available in Germany, France, Italy and Spain ceased operations. Today, throughout Europe the original pan-European version of Bloomberg Europe (International) is available on cable and digital television providers. Since March 9, 2009 Bloomberg now utilizes its existing international production teams in Hong Kong (Bloomberg Asia), Europe (Bloomberg Europe) and America (Bloomberg) adding a more global feel to the channel. Bloomberg International provides programming from Hong Kong in the early morning, produced by Bloomberg Asia (International), from London in the late morning, produced by Bloomberg Europe (International) and from its main headquarters in New York in the afternoon. Each Bloomberg receives localized advertising and a relevant business news ticker on screen.

Bloomberg Japan ceased broadcasting on April 30, 2009. The channel has now been replaced by Bloomberg Asia (International).[2]

Bloomberg Brazil and Bloomberg Latin America will integrate into the global Bloomberg channel during the year 2009.

Programming

Weekday

Weekday schedule begin Sunday 6pm(ET), 11pm(UK/Ireland/Portugal), Monday 12am(CET) and 6am(HK/Singapore/Philippine).

Asia based program

US ET UK HK Program Anchor
6p-7p
11p-12a
6a-8a
Morning Call
Bernard Lo and Susan Li
7p-8p
12a-2a
8a-10a
The Trade
Haslinda Amin
9p-10p
2a-3a
10a-11a
The Bloomberg Edge
Susan Li (Repeat at 11p ET/4a UK/12p HK)
12a-1a
3a-4a
11a-12p
Asia Confidential
Bernard Lo (Repeat at 12a ET/5a UK/1p HK)

Bloomberg Europe

US ET UK HK Program Anchor
1a-2.30a
6a-7.30a
2p-3.30p
Start Up
2.30a-4a
7.30a-9a
3.30p-5p
Countdown
4a-5a
9a-10a
5p-6p
The Pulse with Andrea Catherwood
Andrea Catherwood

New York production

US ET UK HK Program Anchor
5a-6a
10a-11a
6.00p-7p
FirstUp
Scarlet Fu
6a-8a
11a-1p
8.00p-9p
Inside Track
Deirdre Bolton and Erik Schatzker
8a-10a
1p-3p
9p-11p
In the Loop
Betty Liu
10a-11a
3p-4p
11p-12a
InBusiness
Margaret Brennan
11a-12p
4p-5p
12a-1a
Margaret Brennan and Francine Lacqua
12p-1p
5p-6p
1a-2a
Bloomberg News
1p-2p
6p-7p
2a-3a
2p-3p
3a-4a
3p-5p
8p-10p
4a-6a
Street Smart
Carol Massar and Matt Miller
4p-5p
Taking Stock
Pimm Fox
US ET UK HK Program Anchor
8p-9p
10p-11p
7p-8p
10p-11a
7p-8p
Charlie Rose
Charlie Rose

Weekend Programming

  • Debate
  • Conversations with Judy Woodruff
  • For The Record
  • Political Capital with Al Hunt
  • Taking Stock - Weekend edition
  • Venture hosted by Cris Valerio
  • Innovacion
  • FIA GT1 World Championship

Controversy

A studio shot of Bloomberg Europe.

In the United Kingdom, Bloomberg TV was severely reprimanded for breach of Ofcom rules during the 2005 UK national (General) election. Bloomberg TV was found to have showed pro-Labour Party bias [3]. This occurred due to a breach of British law. In the run up to a general election television channels must provide equal time to all major political parties. Bloomberg covered the release by the Labour Party of their so-called "Business Manifesto" but did not provide counter-balancing air time to the Conservatives or Liberal Democrats.

Datascreen and News Ticker

Bloomberg was well-known for using a datascreen format that occupied most of the TV screen and the camera shots.

Until 1998, Bloomberg didn't have a moving ticker. Instead, it had boxes that were dedicated to world news as well as weather conditions in selected cities in addition to market data, which was confined to the bottom of the screen. This changed gradually to focus more on business news. The data screen was reformatted several times to include a moving stock ticker and accommodate new graphics.

The datascreen format was phased out in late 2007 where the programmes were seen almost in full screen with the ticker and headlines bar confined to the lower part of the screen.

Competitors

Bloomberg Television's main competition in the US is CNBC and Fox Business Network. International competitors include:

See also

References

External links

Americas

Asia

Europe


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