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Bob Latchford
Personal information
Full name Robert Dennis Latchford
Date of birth 18 January 1951 (1951-01-18) (age 58)
Place of birth    Birmingham, England
Height 6 ft 0 in (1.83 m)
Playing position Centre forward
Youth career
1967–1968 Birmingham City
Senior career1
Years Club App (Gls)*
Birmingham City
Swansea City
NAC Breda
Coventry City
Lincoln City
Newport County (loan)
Merthyr Tydfil
160 0(68)
236 (106)
087 0(35)
016 0(13)
012 00(2)
015 00(2)
020 00(5)   
National team

England youth
England U23
004 00(?)
006 00(?)
012 00(5)

1 Senior club appearances and goals
counted for the domestic league only.
* Appearances (Goals)

Robert Dennis "Bob" Latchford (born 18 January 1951) is an English former association footballer who played as a centre forward. He made more than 500 appearances in the Football League, playing for Birmingham City, Everton, Swansea and Coventry City in the First Division, and won 12 full caps for England.

Latchford was the complete centre-forward: good in the air and on the ground. Despite his size - 6 feet (1,83m) tall - he was very fast over short distances, making him a great 'poacher' of goals and he also scored with some great diving headers.

Latchford was born in Kings Heath, Birmingham. He was transferred from Birmingham City to Everton for £350,000, a British transfer record at the time (Howard Kendall and Archie Styles were transferred to Birmingham City as part of the same deal, with Birmingham being paid just £80,000). At Everton, Latchford was the top scorer for six successive seasons, scoring 30 goals in the 1977–78 season. During the mid-seventies, Latchford was widely considered as one of the top English forwards of his generation. He earned his first full cap for England in a World Cup qualifier against Italy in 1977. In April 2006 a book was published telling the story of his 1977/78 season. Co-written with journalist Martin O'Boyle, the book supports Everton's former players charity.

The closest he came to a winner's medal at Everton was a finalist in the League Cup in 1977. Latchford made 268 appearances (3 as substitute) for Everton scoring 138 goals. He was a great inspiration to a whole generation of Everton fans in the 1970s. Latchford left Everton for top-flight Swansea in 1981, scoring a hat-trick on his debut for the Swans. He later also played for Dutch NAC Breda (15 Appearances - 13 Goals) and Newport County.

Latchford won 12 caps and scored 5 goals for England.

Now living in Germany with his family, Bob makes regular trips back to England to speak on the after-dinner circuit and also has a regular column on Everton independent website,, where he comments on Everton Football Club.



  • Matthews, Tony (1995). Birmingham City: A Complete Record. Derby: Breedon Books. p. 105. ISBN 978-1-85983-010-9.  

External links



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