Digi “Tokyo Boss”

CEO / Music Producer

Bobby Digi was born in Brooklyn, raised on Staten Island and has lived in England, Germany, Nigeria, Ecuador and Japan. Digi’s passion has always been music. He grew up with urban music but was exposed to an eclectic mix of sounds, rhythms and beats during his extensive stays abroad. With all this music flowing through him, Digi has challenged himself to create uncategorized musical styles that overstep boundaries and defy limits. Bobby Digi is the creative force behind Thello Entertainment, Inc. and he is determined to conquer the music industry on his own terms.

This determined and charismatic entrepreneur has racked up successes in every business venture he’s undertaken. He rose from humble beginnings on the streets of Parkhill and Stapleton, to owning a home improvement company, car dealership and international trading business.

He obtained a B.S. in Accounting, Finances and Economics and Business Administration and amassed considerable real estate holdings in NYC, Tokyo and Africa along the way. That might have been enough for some, but for Digi, this was just the beginning.


In mid 90’s Digi decided to pursue his passion for music, and established music production and record label. With his marketing savvy and street-smart sensibility, he saw an opportunity to promote the abundance of raw talent in the urban-music scene. Few were willing to nurture and develop the talents of new kind so Digi decided that Thello Entertainment would carefully develop its artists’ individuality with an eye toward long-term success especially challenging markets abroad such as Japan, Hong Kong, Jamaica and Africa where Thello’s global branches.

Bobby also launched Digi Productions in New York located on Staten Island has the latest audio and visual production facility and cutting-edge technology recording studio. Upstairs, “Thello House”, Digi keeps several apartments specifically for the care and tending of international artists affiliated with his label. The newest tenant is CJ the original member of the world renowned Reggae sound system “Mighty Crown”. Recently signed to Thello Entertainment, CJ is a sing jay with more than ten years headlining experience on Japan's Reggae circuit.

Japan’s music scene totally embraced Digi’s international label when Thello launched in Japan 2001, months ahead of Def Jam Japan Records. Hungry for all things hip-hop, Japanese youth present one of the most fertile markets for this seemingly un-Japanese music genre and lifestyle. Digi quickly carved out a niche in the lucrative and immensely popular hip-hop scene in Tokyo, scoring a series of major hits in the Japanese and English media. “Hip-hop is character," explains Digi. “To make it as a hip-hop artist, you have to "be yourself" first and foremost. It's not about imitating a sound, it's about character."

Digi’s presence in Japan market attracted major artists from America and Jamaica. He is known as the “Tokyo Boss” who specializes in representation of Western artists in hot Japan deals. The entertainment Industry knows that Digi is the key person when you are ready to make big money in Japan! He represents the son of Reggae Legend Bob Marley, Ky-mani Marley and platinum record selling artist Wayne wonder and Yami Bolo.

Digi took Check Cash Productions under Thello's wing, massively talented raw MCs gathered from streets of Staten Island members consist of Castro who is most respected underground MC of NYC await for his release in 2007 taking over the hit charts.

Bobby Digi is bringing this new energy and fusion to the East Coast and the raw hip-hop from the streets and reggae with a tremendous roster of talent. Thello Entertainment, begun with Digi’s vision, is becoming an increasingly international community of inventive artists and producers committed to breaking cultural, commercial, racial, and musical barriers. Bobby Digi is the force behind Thello Entertainment an international independent label to watch.