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Boomerang (UK & Ireland)
Boomerang logo.svg
Launched 27 May 2000
Owned by Time Warner Inc.
Audience share 0.2% (0.1% for +1) (April 2008, [1])
Sister channel(s) Cartoon Network (UK)
Cartoonito
Cartoon Network Too
Timeshift service Boomerang +1
Website Boomerang (UK & Ireland)
Availability
Terrestrial
Top Up TV Via Top Up TV Anytime
Satellite
Sky Digital Channel 603
Channel 618 (+1)
Cable
Virgin Media Channel 730
Channel 731 (+1)
UPC Ireland Channel 603
IPTV
TalkTalk TV Channel 309

Boomerang is a television channel broadcast in the United Kingdom and in the Republic of Ireland launched on 27 May 2000. It is broadcast 24 hours on the Sky Digital, Virgin Media, TalkTalk TV, Top Up TV, UPC Ireland. It mostly features classic cartoons such as Scooby Doo and Tom and Jerry with some live actions programmes.

Contents

History and Popularity

Boomerang's original logo was the same as the U.S. channel, used from 27 May 2000 to 12 September 2004.

Boomerang was the most popular Turner channel in the UK with large audiences often beating popular BBC kids channel CBBC. A timeshift channel, Boomerang +1, was launched on 6 March 2006. Since 2004, the UK version of Boomerang has had a separate on screen identity and logo from the US version (prior to this, the channel had carried US branding and logos). The UK version also has custom made onscreen idents. For example these show children doing various different activities such as shopping, playing games etc. Since July 2007 Boomerang has been showing live action series, This is thought to be because Boomerang has started showing Fraggle Rock, My Spy Family, The Latest Buzz, Life With Derek and Blue Water High as well as previous programming.

Boomerang Programmes

Like the U.S. channel of the same name, the station's programming consists almost exclusively of MGM, Hanna-Barbera and Warner Bros. archive programming, though it also includes fairly recent programmes featuring older characters, such as Garfield and Friends, Taz-mania, Baby Looney Tunes, and Duck Dodgers. Unlike the U.S. station, commercials are broadcast. The channel occasionally suspends its regular programming for theme weeks, most often for Scooby-Doo. Recently Boomerang UK has been showing new shows, most notably Camp Lazlo. It began airing Fosters Home For Imaginary Friends in February 2006. In Summer 2007, they started showing Live-Action shows with My Spy Family and The Latest Buzz. They also began airing Jim Henson's Fraggle Rock. In 2008 the channel began airing Blue Water High and Life With Derek. Both these shows were previously shown on Toonami.

For a few months starting from September 2000, more archive action-oriented programming was shown on the Boomeraction slot at weekends, including shows such as The Fantastic Four, Centurions and Challenge of the GoBots. This endeavour was short-lived however, and the slot and its programmes were permanently dropped from the schedules in May 2001.

From March 2007 till October 2007, Boomerang began airing old Cartoon Network original series late at night.

During Half Term in October 2008 Boomerang began airing the hit show The Insiders which followed the characters Pix, Milo and Keys as they went behind the scenes and got the scoop on their favourite tv shows, attended training sessions with top sports stars and got the low down on the red carpet with Hollywood celebs.

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Holiday Programming

In the Summer holidays, in July and August, Boomerang usually show films and an hour of each show. Movies were usually shown in the morning and repeated in the evening, and vary from animated to live action. In the school half-terms the channel often carries out a themed week, such as Scooby Doo Week and Bratz Weekend. Also in these short breaks competitions are run. The competitions prizes are usually related to the programmes shown on Boomerang at the time.

Boomerang Cinema

Boomerang sometimes presents a series of films, usually at weekends. Most films shown are all the Scooby Doo, Tom and Jerry, Barbie and Bratz animated films and have started to shown live action films. Premieres tend to pop-up sometimes as well.

LOL: Laugh Out Loud

A 1-hour Block called "LOL" launched near summer 2008 and consists mainly of Looney Tunes and The Pink Panther, though it started with The Sylvester and Tweety Mysteries instead of Looney Tunes. although the block's promotion contains clips from The New Pink Panther Show (90's Series), the show did not make a return. The block was sponsored by Barbie. The block ended in January 2009, but the shows still aired together as part Boomerang's schedule.

This is not to be confused with the Comedy Sketch show on Nickelodeon.

Just For Fun

from March 2009, a block called "Just for Fun" was advertised, similar to LOL: Laugh Out Loud. Shows that affected this block were Looney Tunes, Tom and Jerry, Casper's Scare School, The Garfield Show and Scooby Doo.

Boomerang's A-Z of Animals

Boomerang's A-Z of Animals is a short series which aired from April 2009, before the premiere of "The Garfield Show". Each letter would represent an animal similar to any cartoon character featured on Boomerang. a fact file is also included. Few episodes are currently featured on the video page, via Boomerang's website.

The A-Z is not shown in alphabetical order, but current animals used are:

"A" - Ape (Looney Tunes, Bugs Bunny)

"B" - Bird (Tweety Pie)

"C" - Cat (Garfield)

"C" - Coyote (Wile E. Coyote)

"D" - Dog (Scooby Doo)

"D" - Duck (Daffy Duck)

"E" - English Beagle (Odie)

"F" - Frog (Michigan J. Frog)

"G" - Gopher (Looney Tunes)

"G" - Guinea Pig (promotional video for G-Force competition)

"L" - Lion (Looney Tunes)

"M" - Mouse (Jerry)

"P" - Pussycat/Puddytat (Sylvester)

"R" - Roadrunner

"R" - Rooster (Foghorn Leghorn)

"T" - Tomcat (Tom)

A Similar reference to this is the Nick Jr. series, Animal Alphabet.

Pet Personlity Awards

As part of Boomerang's Pet theme, alongside films like Cats and Dogs, Boomerang set up a competition where viewers can submit and vote for any photos and videos of their pets. A downloadable virtual puppy is also available and one of the categories. Each award category is based on the characters from Boomerang's programming:

  • Garfield - Greediest
  • Tweety - Cutest
  • Scooby Doo - Funniest
  • Tom & Jerry - Oddest Couple
  • Bugs Bunny - Most Talented
  • Scrappy Doo - Bravest
  • Pink Panther - Most Unusual
  • Daffy Duck - Fave Celebrity and Pet
  • Best Animal Impression
  • Best Looked After Virtual Puppy

On Sunday, 13 September, the awards were held in Regent's Park, London.

A new segment called "Pet of the Week" aired on Boomerang from October 24.

External links


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