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The Boss Coffee logo.

Boss (ボス Bosu ?) is a brand name of canned and plastic bottled coffee and coffee-flavored beverages sold by Suntory in Japan. It was released in 1992 and is one of many brands of Japanese Canned Coffee.

Boss is known for its aggressive campaigns using a jacket nicknamed Boss Jan (BOSSジャン ?) as a promotional item. The brand's logo features a mustachioed, pipe-smoking man. Its slogan is "SUNTORY BOSS is the boss of them all since 1992".

Japanese singer Ayumi Hamasaki was the spokeswoman for Boss in the early 2000s. At that time she starred in commercials singing the Boss jingle, a cover of Nat King Cole's song "Love". In April 2006, Tommy Lee Jones became the spokesman for Boss. He was seen in various Boss TV commercials in Japan.

Product lists

Boss Coffee vending machine ad.

(As of November 2004)

  • Bossccino
  • Bosspresso
  • Boss 微糖・深煎り (Bito Fukairi)
  • Boss Cafè Au Lait
  • Boss Calorie Off
  • Boss デミタス (Demitasu)
  • Boss デミタス (Demitasu) Latte
  • Boss Double Black
  • Boss 深煎り (Fukairi) Super
  • Boss 休憩中 (Kyukeichu)
  • Boss 無糖 (Muto) Black
  • Boss Rainbow Mountain Blend
  • Boss 仕事中 (Shigotochu)
  • Boss Super Blend

(Additional as of January 2007)

  • Boss Americano
  • Boss Begin!
  • Boss W.E.B. (World Executive Blend)
  • Boss Café au Lait

(As of 2008)

  • Boss Silky Black
  • Boss 木陰 (Kokage)
  • Boss Legend
  • The Espresso
  • Boss 冬のくつろぎ (Fuyunokutsurogi)
  • Boss 贅沢微糖 (Zeitakubitou)
  • Boss Gold City Blend (Hokkaido limited edition Boss)

External links


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