Brad Riter is the sports radio talk show host of "The Brad Riter Show." It airs between 7-10 PM on WGR 550 from Buffalo, New York. With current Buffalo Bills wide receiver Lee Evans, Brad co-hosts "The Lee Evans Show," Monday nights from 7-8 PM. During the NHL season, he is the voice of the Buffalo Sabres intermission and postgame shows on WGR. On occasion, Brad has been known to drink Yoo-hoo, the American chocolate-flavored beverage. He has also been known to wear white trousers after Labor Day, an obvious homage to his favorite Genesis member, Phil Collins.



Brad has created many talk radio innovations, including "Knee-Jerk Reactions," "The Riter Cup" (which Brad has discussed bringing back), "The World-Famous LAMAR: Super Computer," "The Truth Detector" (used mostly on former Buffalo Bills GM Tom Donahoe and former Bills coaches Gregg Williams and Mike Mularkey) and "Monkey LockBox" (a proposed reality show involving humans and chimpanzees). He was the first to predict that the 2005-06 Buffalo Sabres would have a glorious season and would go deep into the playoffs.

Brad Riter coined the name "Ko-J" for Buffalo Bills rookie safety Ko Simpson. He feels that Simpson should wear number 32, in reference to Bills great O.J. Simpson.

Whilst performing his duties as a radio host, Brad's soft, silky and soothing voice helps to relax his listeners. Often, this results in his audience becoming drowsy, sometimes falling completely asleep. This damages his ratings, as many of the people who call in do not make any sense.

Since Brad generally works nights, he can be seen days in Downtown Buffalo, New York manning his Souvlaki-on-a-Stick cart, which caters to Hot Dog cart vendors who really don't have a quick, cheap place for lunch, if you really think about it. This innovation earned Brad the 2004 Entrepeneur of the Year Award, as is handed out each year by Long-time Buffalo Sabres favorite Dave Snuggerud. Since then, Brad has also won awards from Former Buffalo Bills Favorite Butch Rolle, and National Professional Soccer League Legend and Mullet haircut proponent Rudy Pikuzinski.

*It should be noted that not all of Brad's listeners are exceptionally skilled at realizing which letters get capitalized, and which do not, when writing out sentences.**

Brad is an avid bar league softball player and plays for Paul Hamilton's "Question Marks." His career higlights include the 2002 season when he batted .800 (8 for 10), including two triples and a home run. Despite a tough 2006 season, in which he batted just .250, he maintains a lifetime batting average of .410.

Brad is the bassist for the progressive rock/funk/existentialist band Soul Megaphone (SoMeg). A local guitarist nicknamed "Frankus Maximus" plays guitar and a Canadian named Millbank is permitted to play the tambourine, as long as Canadians behave themselves at the games throughout the current NHL season. Known as "Bad Brad," Brad Riter will throw rotten vegetables at unruly fans during SoMeg concerts. He has suffered numerous head injuries while attempting to crowd surf. He was once sued when one of his shoes flew off his foot and hit an elderly woman in the head. SoMeg's upcoming debut album is titled, "Songs that Make You Think the Phone is Ringing." SoMeg is planning a one-stop concert tour at Ralph Wilson Stadium, pending negotiations with the Buffalo Bills and Good Taste.

Brad is obsessed with monkeys and the phrase, "His father is the District Attorney!" He has also admitted on the air to really enjoying the film "Serendipity".

It is thought by many in the WNY community that Brad works best when paired with a gorilla named george.











TYLER RITER