Branded Concept Development, or BCD, is a NYC-based outsourced firm for developing restaurant and retail concepts. BCD occupies a unique niche in imparting proven expertise to a start-up concept or supporting the roll-out of an existing brand offering complete turn-key development services. .

History

BCD was founded in September 2001 by Andrew Moger, the President and CEO. Andrew had the vision to form BCD when he recognized the need for a company to provide emerging concepts the option to outsourcing their site selection, design and construction needs.

Before 2001, Andrew was responsible for the development of branded restaurants and retail concepts across the United States and overseas.

Product/Features

BCD works with both startup concepts and existing brands. The company is divided into four segments: Real Estate, Design, Construction, and Concept Development . The four divisions of the company cover every aspect required in developing a concept.

Real Estate: brokerage services offered, demographics & market analysis supplied, review/negotiate lease documents, assist in developing marketing strategies on the local, regional, and national levels.

Design: architectural and design services provided, prototype development, concept/theme development, interior design services, standardize construction specifications & requirements.

Construction: provide network of contractors for leveraged pricing and accountability, review/negotiate construction bids, supervise construction until completion, follows-up for one year post-construction, source/coordinate vendors for furniture, fixture, & equipment, etc.

Concept Development: defines the business’s branded position in the marketplace, create graphics/corporate identity applications, design branded/proprietary products, develops retail strategies, new business, & strategic alliances, etc.

Projects

In January of 2006, BCD expanded over 50 “Quiznos Sub” in New York, Nassau, Suffolk, Westchester and Bergen Counties.

In February of 2006, BCD played the role of project manager for the renovation of “Chevy’s Fresh Mex” in New York City’s Times Square.

In April of 2006, BCD proudly announced their role as architect and project manager for New York Yankee’s Mariano Rivera’s steakhouse in New Rochelle, NY.

In June 2007, BCD along with “Cosi” opened 4 new locations nationally. BCD oversaw the design of the Stamford (CT), Baltimore (MD) and Owings Mills (MD) locations. BCD also acted as project manager for the Stamford (CT) and the Great Neck (NY) locations, supporting “Cosi” through the construction phases of development.

In April 2007, BCD acted as exclusive real estate broker and project manager for “Five Guys Famous Burgers and Fries”. BCD was responsible for all the design and construction services. “Five Guys” intends on opening 20 locations over the next 5 years.

Also, in April 2007, BCD was retained as exclusive project manager for “Crumbs Bake Shop” In New York, Connecticut, Nassau and Suffolk Counties.

BCD’s client portfolio also includes: Alicart Restaurant Group, Ark Restaurants, Blockhead’s Burritos, Camille’s Sidewalk Café, Desert Moon, Dinosaur Bar-B-Que, Fleming’s Prime Steakhouse and Wine Bar, Papaya King, Red Mango, Saladworks, The Pump Energy Food, Vitamin Shoppe, Zen Palate and more.

Contribution to the Development Industry

On May 16th, 2007, at the Retail Construction Expo in Chicago, IL, BCD was awarded the “Industry Achievement Award” from Retail Construction Magazine in the Development Firm category. Industry leaders from 12 categories were recognized for their excellence in retail design, development, construction and facilities management. The winners were selected by how they helped advance their respective field of industry through their achievements and contributions.

BCD’s role as a turnkey development firm offering tenant representation, design, branding, and project management services, puts it in a unique position to support a concept from its very beginning and through its growth into an expanding enterprise with multiple locations. Providing a variety of services while remaining the single point of contact for their client’s, allow BCD to maintain a continuous supporting relationship with each and every one of it’s portfolio of concepts over the course of its lifetime.