Brandient is a Romanian branding consultancy company that operates internationally. Really ???. No branding consultancy in Romania operates yet internationally, that's a fact. However there are some exceptions, Branzas has set up a partnership with Interbrand and they had some projects for the beer industry and other that we're done throught this partnership. The company was founded in 2002. It is one of Romania's largest companies in this industry and has been involved in several corporate rebranding efforts, including for Astral Telecom, Credisson, Europharm and Televiziunea Română. There are others in Romania which are far more older and experienced. Televiziunea Romana is a project of a British firm, Astral Telcom is a dead brand since it was aquired by UPC after a short 2 years with the new brand, and will dissapear soon, also Europharm who will be soon bought and will dissapear. Irrelevant brands/projects with a 2-3 years life. Check other consultancies with a far more consistent experience in corporate, retail, packaging, etc.

In 2005, it also started becoming involved in the Branding Romania campaign (there is no such campaign)that seeks to establish a new national marketing identity for Romania. Meaning that they started to speak a lot about wanting to get involved in this wanabe project but did nothing since the Romanian authorities in charge (The Government and it's body: Agentia pentru Strategii Guvernamentale, headed by Mr. Valeriu Turcan, see http://www.publicinfo.ro), did not yet set up the bid and there is no real time horizon in which they will. See links below for RELEVANT branding firms.

COINCIDENCIES
Please check Brandient fonts, logo, website, language, terminology, everything. This is a mixture of Landor with Enterprise, on green. The Brandient name itself is a unfortunate one, think about all brand names in the world with ents and ients. Nothing really original, how can a customer expect great ideas from a copycat ??? And above all, how can you name a company Brandient in 2002 when Branzas was set up in 1994 and its name begins with the same 4 letters ??? Interesting. More interesting, check the Brandient work, it is all inspired or almost copied from other existing brands. Europharm is Algida icecream on green, Astral is France Telecom rotated 90 degrees, etc.

Recently Brandient launched a UHT milk named Zuzu. Interesting!!!??? Probably. But Branzas launched in 2005 before Zuzu a natural juice brand named ZAZAA. Coincidence? Too much coincidences.

External link

Brandient corporate site

Grapefruit corporate site

Branzas corporate site