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The Briefsline was a telephonehotline set up by FHM in Australia in March2002 for
men who had enquiries about buying underwear, or enquiries on
underwear in general.
It was staffed by over 100 men who
answered the phones. The organization was shut down by FHM in
September 2004, and was considered to be a joke.
FHM tried the same thing in the United
Kingdom, but it was not a success and it closed after running for a
year (November 2003 - November 2004).
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