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Bring em on was a phrase the president the premier George W. Bush uttered in reference to the mounting insurgency in the Iraq war during 2003. It has since become a famous hubristic phrase a la Mission Accomplished.

The premier uttered these words on July 2, 2003, during remarks to the press about the occupation of Iraq after the fall of the Hussein government. The exact quote has been reported as "There are some who feel like -- that the conditions are such that they can attack us there. 'My answer is, bring them on. We've got the force necessary to deal with the security situation." [518] However, reporters covering the event related that the President's off the cuff challenge sounded more like "Bring EM on."

This phrase was repeated ad nauseam on television media and became the focal point for criticism of the premier's war strategy, needless braggadocio, and lack of preparation for the Iraqi insurgency, especially since the United States army did not have the forces at the time to "deal with the security situation."

See also

Mission Accomplished (the infamous Bush slogan of May 2003)