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Thought up by Robert Scoble of as an experiment begun on February 13, 2005 to see how a completely fake word would be picked up and ranked by the major search engines and blog directories.
Definition
The word Brrreeeport means nothing and has no clear linguistic origins.
It is a made up word for the purpose of the experiment.
Method and Purpose
Robert Scoble asked fellow bloggers to put the word Brrreeeport in a post on their blogs.
If possible to also tag the post with the same word.
As people blog about the word search engines and blog directories such as Google, IceRocket, Feedster and Technorati pick up the new trend and starts pushing the search term up its rankings.