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'Bruce Willis is a robot - The full quote is
"... in the end, it turns out that Bruce Willis is a robot."
This is a
phrase used jokingly when speaking about a movie and you do not
want to give away the ending.
It should be noted that this
phrase is a Colloquialism.
This phrase could also be considered a
Neologism, although
the quote has been around since the Sixth Sense was released in 1999 and is
still used in current conversation.
History of the
phrase
The first time it was used, it was in reference to
The Sixth
Sense.
There was a
surprise ending for the movie.So in order not to give away the ending while
talking about it, the speaker would finish with this phrase.
After using it with The Sixth Sense, the phrase continued to be
used for other movies, particularly for those with plot twists, even if they
did not star Bruce
Willis.
This makes
the joke somewhat more humorous especially when there are a few
people in the conversation who do not understand the reference.
More recently, the phrase has been used for any movie, whether it
has a plot
twist or not.
Examples of proper usage
When you're
discussing a movie and assumed that all parties involved have seen
the movie, you being to discuss major plot
points.
One person in
the group indicates that they have not seen the
movie.You proceed to
continue discussing the movie for another second or two and then
say the phrase.
Places this phrase can be found on the
net
The presumed origin of the term is found in a screed
against Adventure games and their unpredictable plot
twists and leaps in logic on the website Old Man
Murray.
In 2002,
cjx uses the phrase in its proper context when refering to Fight
Clubs plot twist in the this ars technica forum.
In 2002,
Jacquez H.
Valentine
used it in a signature attributing the quote to Joshua Schachter in
this thread.
In 2004, jcompton quoted
an unknown review of The Sixth Sense, saying "Telling you XYZ
about this film before you see it would be like telling you in
advance that you find out in Sixth Sense that Bruce Willis is a
robot," in this forum post.
Belbo gives a nod to
the colloquialism in this forum post.
In 2004, bartwart
references the phrase in his signature in this post.
In 2005, the phrase is
referenced in a Slashdot thread here.