BSN is a three-letter abbreviation that may refer to:

• Badan Standardisasi Nasional or National Standardization Agency of Indonesia
• A fitness supplement company, Bio-Engineered Supplements & Nutrition
• Baloncesto Superior Nacional, basketball league in Puerto Rico
• Bank Simpanan Nasional, the government-owned bank in Malaysia
• The French food and beverage company Boussois-Souchon-Neuvesel (Groupe Danone since 1994)
• Bachelor of Science in Nursing
• Bassoon
• Bluestare Networks
• Blue Square North, the second highest level of non-league football in England
• Body sensor network
• Burgerservicenummer
• Boligstiftelsen Nydalen, a student housing foundation at the Norwegian School of Management

This disambiguation page lists articles associated with the same title. If an internal link led you here, you may wish to change the link to point directly to the intended article.

• A school, The British School in The Netherlands

BSN, Inc., founded in 2001, is a brand of supplement and nutritional product creators and marketers.

History and Global Reach

Founded in 2001 in Boca Raton, Florida, BSN's products are now sold primarily in major market vitamin stores, including: GNC, Vitamin World, Vitamin Shoppe, and other specialty channels, in over 65 countries.

Products

BSN's main marketing strategy has been towards that of the bodybuilding industry, but as of 2006, has begun to broaden their marketing scope to incorporate a larger consumer base. Below is a list of BSN's currently available product line as well as their marketing points.

N.O.-Xplode

Training Energy, Motivation and Intensity

Mental Alertness and Focus

Muscle Fullness, Vascularity and Pumps

Strength, Power, Endurance and Work Capacity

Resistance to Muscle Fatigue

Blood Flow and Delivery of Oxygen and Nutrients to Muscle Tissue

Healthy Nitric Oxide (N.O.) Levels

Nitrix

Volumizes muscle tissue for all-day vascularity, pumps, tone, hardness

Promotes tissue recovery, repair, and endurance

Reduces muscle/joint pain and stiffness

Supports maximal Nitric Oxide (N.O.) levels

Used by models, bodybuilders to bring out shape and vascularity before photo shoots

EndoRush

Instant gratification: The energy and performance "rush" starts with the first sip

Tastes delicious: Zero sugar and less than 1 gram of total carbs

Ideal for high-intensity sports, workouts, studying or a high-adrenaline workplace!

Supports maximal levels of energy, focus, productivity, and performance

Supports healthy nitric oxide (N.O.) and electrolyte levels, as well as hydration

CellMass

Use Post-Training & Nighttime to accelerate recovery, mass and performance: Users report “The CELLMASS™ you take today is the CELLMASS™ you feel tomorrow!”

Rapidly re-loads muscle cells with creatine, phosphocreatine, glutamine, phosphates, electroytes and water

Contains Cinnulin-PF®: For greater muscle insulin sensitivity. Found to reduce body fat in obese subjects.

Cheater's Relief

Reduces the absorption of sugar and fat calories

Directs calories into lean muscle instead of fat tissue

Syntha-6

Multi-Functional AM-PM Protein Blend: 6 ultra-premium quality proteins digestive enzymes

Sustained Release: Absorbs instantly yet feeds muscles for up to 7 hours

Fortified with BCAAs (for nitrogen balance), Glutamine Peptides (recovery, immune system), MCTs (fast energy) and fiber

Lean Dessert Protein

Produces thick dessert-like protein shakes that calm hunger for hours

Ideal for weight management

Sustained Release Blend of 6 proteins plus BCAAs, Glutamine Peptides, MCTs

No aspartame or added sugar

True-Mass

Complete calorie/nutrient support for beginner thru advanced mass-gaining needs

A.M.-PM Nutrient Blend: 6 fast-absorbing, long-acting proteins plus complex (“good”) carbs

Fortified with BCAAs, Glutamine AKG, Glutamine Peptides, MCTs, Fiber and Active Protein Utilization Enzymes

Zero aspartame, Mouth-watering great taste

Thermonex

"Burning" of Fat and Calories

Increased Energy Levels

Increased Physical Performance

Appetite (e.g. "Cravings") Control

Increased Mental Alertness and Sharpness

Axis-HT

Multi-dimensional formula helps maximize natural (endogenous) testosterone production

Enhances muscle fullness, strength and performance

ntensifies training aggression and tolerance to pain

Supports healthy cholesterol levels

Improves recovery and resistance to illness

"Train Like a Freak" Apparel

On August 2006, BSN launched "Train Like a Freak" (TLF) Apparel. A small clothing lined consisting of several t-shirt styles and designs aimed towards bodybuilders and the fitness industry.

Sponsorships and Signed Athletes

Ronnie Coleman, 8-time Mr. Olympia

Monica Brant, fitness and figure model

Trey Brewer, bodybuilder

Anthony Presciano, fitness model

Julian Greaux, french actor and fitness model

Antony Galvin, cyclist