Bubblegum dance is a pop music subgenre that is considered to be a type of Euro House, that is also known as Eurodance music. The genre is characterized by cute lyrics and happy sounds. Bubblegum dance usually has a more pop sound than other Eurodance. The lyrics and style are often light-hearted and are not intended to be taken seriously. They are often amusing and cheerful.
The name "bubblegum dance" was probably coined because of its similarities with the 1950s pop music, in which the women artists often appeared in photos with a pink bubblegum balloon in their mouth and exaggerated, wide and colorful skirts. Some subsequent pop styles have also been silly and cheerful, such as 1980s pop music. In bubblegum dance tracks, females usually sing the chorus, often in a high-pitched tone. Males often provide rap vocals, which are sung in low tones. Bubblegum dance music can be described as cheerful, amusing, silly and childish, which may suggest that the songs are aimed at children. However, this is not always the case - it is common for "bubblegum dance" artists to use sexual or suggestive lyrics in their songs that are more appropriate for adult audiences.
Bubblegum dance is similar to bubblegum pop music in that they both tend to have fun, childish subjects.
Bubblegum dance originates from 1995 with the Danish duo Me & My single Dub I Dub and then their album Me & My. Their style was bouncy and fun — small high pitched voices surrounded by thumping beats and sugar-coated lyrics — and soon other groups began to echo their sound.
The style was first really recognised worldwide in 1997 when Aqua from Denmark released their album Aquarium. Due to their huge success, many artists began to release music of the same style and Scandinavia became the leader for this style. It is not exclusive to Scandinavia however and many artists still release music in this style today, from all around of the world.
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