BusinessLand was an international company which sold, service and support for personal computer and workstation products to business. It was headquartered in San Jose, California. In the late 1980s, NeXT struck a deal with BusinessLand to sell NeXTcubes. However, BusinessLand sold very few of the NeXT workstations.

Although BusinessLand worked from retail store front locations their primary focus was on pro-active outbound sales to businesses. ComputerCraft was a subsidiary of BusinessLand that was targeted at the retail marketplace.