Businessmagnet Directory

Businessmagnet, sometimes referred to as ‘The Online Directory’ is a major Business to Business directory serving the United Kingdom and Ireland. Over the last few years, the Magnet logo has become recognised as a leading source of Business information.

Rather like its main competitors Kellysearch and Applegate, Businessmagnet is a free to use directory that brings together many business types into neat searchable areas and index sections. Businessmagnet has like other directories, made great use of major search engines and currently at the time of writing regularly achieves 2,000,000 page views per month.

Notable for its iTraka monitoring, Businessmagnet was the first UK Business to Business Directory to introduce telephone monitoring. This advanced statistics reporting enables its customers to reconcile telephone activity against new Business generated via their advert on the Directory.

Companies wanting to add their details to Businessmagnet can do so freely, but with limited functionality. A free entry on the directory can definitely return new leads, sales enquiries as well as increased website traffic.

The gradual transition that has been taking place over the last decade from traditional paper based advertising, saw a decline in design flare making pages appear less like adverts and more like databases. This left many online directories with a rather dull appeal, unlike traditional attractive advertisements seen in magazines and other publications. Businessmagnet approached this issue and has truly sought to offer an alternative advertising platform for it’s customers that still gives this great visual appeal.

The slogan ‘attracting the right results’ was born in the development stages of the directory which references several aims of the Directory itself. The slogan can be perceived as two meanings, 1. Users of the directory can retrieve or ‘attract the right results’ from their searches, and 2. The ‘right results’ can be those of return on investment for its paying advertisers. Further more, the ‘attracting’ references its magnetic theme and attractive appearance…another aim of the Directory.

As with most B2B directories, Businessmagnet makes money from selling additional functionality, enhancements and greater coverage to its free entrants. These upgrades use the power of the directory and its product categories to boost the visibility of Business to Business companies, yielding ROI (Return on Investment).