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Business Network International (usually
shortened to just BNI) is one of the world's
largest business networking and referral organisations.
It was
founded in the USA in 1985 by Dr. Ivan Misner, an expert in networking and
word-of-mouth marketing. BNI operates internationally and in 2006
had over 4,600 chapters in 36 countries. It is predicated on the
principle of "Givers' Gain" - by making business referrals
for your chapter members, they will do the same for you. BNI is now
the world's largest referral organization with Chapters in many
countries around the globe.
Misner was not satisfied with the
types of business groups that then existed and to rectify this, he
put together a networking group that he felt was structured,
focused on doing business, and had an emphasis on positive
reinforcement and support.
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