| Buyology – Truth and Lies About Why We Buy | |
|---|---|
| Author | Martin Lindstrom |
| Country | United States |
| Language | English |
| Subject(s) | Marketing, Business, Advertising, Promotion, science of shopping |
| Genre(s) | Nonfiction |
| Publisher | Doubleday |
| Publication date | 2008 |
| Media type | Print, Hardcover |
| Pages | 256 |
| ISBN | ISBN 978-0-385-52388-2 |
| OCLC Number | 192048160 |
| Dewey Decimal | 658.8/34 22 |
| LC Classification | HF5415.12615 .L56 2008 |
Buyology – Truth and Lies About Why We Buy (2008) is a bestseller [1] authored by Martin Lindstrom who tries to analyze what makes people buy. The author tries to identify the factors that influence buyers' decisions in a world which is cluttered with messages like advertisements, slogans, jingle, and celebrity endorsements. Lindstrom, through a study of the human psyche, throws light on the subconscious mind and how that plays a major role in deciding what the buyer will buy. In doing so, Lindstrom breaks a number of existing myths related to advertising and promotion. TIME magazine [2] named 1 May 2009 Lindstrom as one of the world's 100 most influential due to his work on project Buyology.
Contents |
Buyology – Truth and Lies About Why We Buy (2008) is claimed to be a result of the author’s three year neuromarketing study on 2,000 individuals from across the world, to identify the effect of brands, commercials, logos, advertisements, products and other factors on them.[3][4] The study is claimed to have been funded by seven corporations including GlaxoSmithKline (GSK) , Hakuhodo, Fremantle, and Martin Lindstrom himself.
The main purpose of the study was to evaluate the effectiveness of Neuromarketing and subconsciously evaluate the 5 myths of advertising and branding:
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