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CFMG-FM
CFMG-FM.png
City of license Edmonton, Alberta
Branding 104.9 EZ Rock
Slogan "The Best Variety of Yesterday and Today"
Frequency 104.9 MHz (FM)
Format adult contemporary
ERP 100,000 watts
Class C1
Owner Astral Media
Website 104.9 EZ Rock

CFMG-FM is a Canadian radio station, broadcasting at FM 104.9 in Edmonton, Alberta. Branded as 104.9 EZ Rock, the station plays an adult contemporary format.

The station's on-air line up includes Shane Michaels, Cheryl Brooks and Seanna Collins in the morning, Jill Matthews on the mid-day show and Ron Clark on the afternoon drive show. The station also features a number of syndicated personalities, including John Tesh and Delilah.

104.9 EZ Rock is Edmonton's only radio station playing soft rock favourites (it was the largest market in Canada with only one AC station from the Spring & Summer of 2008, when Vancouver reduced its AC stations down to only one station in that market after Rogers Media flipped Clear FM to classic hits as FM 104.9). The station launched in 1978 playing "oldies" from offices and studios just north of Edmonton in St. Albert. The original frequency was 1070 kHz (AM) with the callsign CKST.

In 1988, CKST received approval to move from 1070 to 1200 AM[1] and changed callsigns to CHMG the same year. CHMG received approval move from AM to FM in 1994.[2]

In 1995, CHMG changed to its current callsign, CFMG.

Since being acquired by Standard Radio, the EZ Rock community profile has skyrocketed. With a combination of heritage programs and new initiatives EZ Rock is very involved in its market. Each November, along with sister stations CFBR and The Team 1260, EZ Rock broadcasts live for 2 days from the Stollery Children’s Hospital. In year one, $300,000 was raised for the Pediatric Oncology Unit; in year two, EZ Rock and her sister stations raised $500,000 for Research. The station is also known for the EZ Rock Christmas Party for Single Parent Families where families in need are treated to a very special Christmas.

Programmed by longtime Edmonton broadcaster Steve Moore, EZ Rock is a station designed to appeal to office work environments. Music is slanted towards female listeners 25-54 and features two staples of evening radio in North America, John Tesh and Delilah.

On September 28, 2007 the CRTC approved the sale of CFMG and all Standard Radio assets to Astral Media.[3]

CFMG was rated as the fifth most listened to station in the Edmonton market.[4]

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