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City of license Windsor, Ontario
Broadcast area Essex County, Metro Detroit
Branding 89X
Slogan "The Only New Rock Alternative"
Frequency 88.7 MHz
First air date July 10, 1967
Format modern rock
Power 100 kW
HAAT 176 meters
Class C1
Facility ID 94688
Transmitter coordinates 42°10′15″N 82°59′29″W / 42.17083°N 82.99139°W / 42.17083; -82.99139
Callsign meaning The MiX (Previous Branding)
Former callsigns CKWW-FM (7/10/67-1970)
CJOM (1970–1990)
Owner CTVglobemedia
(CHUM Radio Network)
Website 89X Website

CIMX-FM is the call sign of a radio station based in Windsor, Ontario, Canada. The station is commonly called 89X. It is located at 88.7 MHz on the FM dial. The station airs a modern rock format, and its slogan is "89X: Windsor/Detroit's Only New Rock Alternative".

89X serves the Detroit metropolitan area, and has a 100,000-watt signal that reaches most of southeastern Michigan, southwestern Ontario, the Toledo metro area and the western Lake Erie shoreline of Ohio. CIMX broadcasts a soft rock music program continuously on its 92 kHz SCMO subcarrier. This program is not intended for public reception, but rather provides background music for businesses, similar to Muzak.





What is now CIMX had its first stint as a progressive/alternative rock station long before the birth of 89X. The station signed on July 10, 1967, as CKWW-FM, with an MOR/easy listening format. CKWW-FM added evening progressive rock programming in the fall of 1970. The following April, the station changed its calls to CJOM and the progressive format went full-time. "Om FM" (pronounced "Ohm FM") distinguished itself from its Detroit competitors WRIF, WWWW and WABX by emphasizing Canadian talent.

CJOM moved to a new wave/"new music" format in the early 1980s, and a few years later adopted a CHR/Top 40 format. The station used the slogan "Laser Rock" during this period, a reference to becoming one of the first, if not the first, radio stations in the Detroit area to program music from compact discs.

The station location changed a few times in the years; originally located in the Macabee's Building next the the Wandalyn Viscount Hotel on Ouellette Avenue between Erie Street and Giles Boulevard. In late 1982, the station moved to the Bob Pedler Building, along with her sister station CKWW, located on Cabana Road East near Howard Avenue in the southern part of Windsor. Stirling Communications International, also the owners of CKGM radio in Montreal, was the station owner during these moves. Eventually the station relocated to the former "Big 8" CKLW building, at the corner of Ouellette Avenue and Tecumseh Road West when CHUM Limited purchased the station.

The Mix To 89x

CJOM became CIMX in 1990. CIMX was first known as "The Mix" with an adult contemporary format, but DJ Greg St. James began playing modern rock on his evening show (8:00 pm to midnight) beginning in September 1990, and in May 1991, the modern rock format went full time and "89X" was born. CIMX immediately took away many listeners from other youth-oriented stations in Detroit, particularly top 40 96.3 WHYT and 99.5 The Fox, and may have been at least partially responsible for WHYT's decision to switch to an alternative format a few years later.

89x Today

CIMX had been owned by Canada's CHUM Limited since the late 1980s, but was sold along with the rest of CHUM's radio stations to CTVglobemedia in 2007.

89X receives little interference from lower-powered stations broadcasting near its frequency. On some days, under clear atmospheric conditions, it can be heard as far north as Caro, Michigan, as far west as Greenville, Michigan, and as far south as Findlay, Ohio on a typical car radio. It can be regularly heard across Lake Erie at Sandusky, Ohio, and southeast to the greater Norwalk, Ohio area, where it is the only station available featuring an exclusively modern rock format. CIMX also gets respectable ratings in Toledo. The station is broadcasted live across the internet on their website. They also podcast their morning show "The Morning X with Dave and Chuck The Freak" along with their rock interviews.

Annual sponsored shows

89X celebrated its first birthday in May 1992 by holding two X-Fest shows. Peter Murphy, the Nymphs, Senseless Things were a few of the bands that played X-Fest. Then in 1993, 89X held a birthday show at Chene Park featuring the Tragically Hip. The next year, 1994, 89X started throwing annual "Birthday Bash" shows. The Birthday Bash in 1994 was held at the Phoenix Plaza Amphitheater during the World Cup competitions in Pontiac. The Afghan Whigs, Beck, and the Odds were some of the bands that played.

The 89X 18th Annual Birthday Bash featured Incubus & The Duke Spirit, and took place on July 26 2009 at DTE Energy Music Theatre in Clarkston, Michigan.

In 1998, 89X started holding an annual Christmas concert each December called The Night 89X Stole Christmas. The 1998 show featured Garbage, Placebo, Beck and Everlast.

More recent editions of the Christmas show are as follows:

The Night 89X Stole Christmas 9 on December 14, 2006 featured My Chemical Romance, Taking Back Sunday, Angels & Airwaves, OK Go, and The Hard Lessons (replacing Blue October). The 89X Nutcracker, the night before on December 13, hosted Fall Out Boy, New Found Glory, and Cobra Starship.

The Night 89X Stole Christmas 10 on December 17, 2007, featured Paramore and Jimmy Eat World, with special guest MUTEMATH. Coheed and Cambria and Plain White T's played an acoustic set.

The Night 89X Stole Christmas 11 took place on December 14, 2008, at The Fillmore Detroit. It was headlined by Fall Out Boy, and also featured performances by The Red Jumpsuit Apparatus, The Academy Is..., and Innerpartysystem.

The Night 89X Stole Christmas 12 took place December 18. It was headlined by30 Seconds to Mars, and also featured Flyleaf, Thousand Foot Krutch, The Veer Union, and After Midnight Project with a free after-party show at the Hard Rock with Richy Nix.


External links


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