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CNN International
Launched	July 1, 1985
Owned by	Turner Broadcasting System, Inc. (a Time Warner company)
Picture format	576i (SDTV 16:9, 4:3), 1080i (HDTV)
Slogan	Go beyond borders
Country	USA
Language	English
Broadcast area	200+ Countries, Hotels, Cruise-Chips
Headquarters	Atlanta, London, Hong Kong and Abu Dhabi
Formerly called	CNN Europe
Sister channel(s)	CNN CNN-IBN CNN Airport Network CNN en Español CNN Chile HLN n-tv CNN Turk CNN+
Website	CNN.com
Availability
Terrestrial
Freeview (UK)	Channel 84 (19:00-00:00)[1]
La7	Limited retransmission over night only
Satellite
Sky Digital (UK & Ireland)	Channel 506
SKY Italia (Italy)	Channel 516
Directv (Latin America)	Channel 706
Freesat (UK & Ireland)	Channel 207
SKY Network Television (New Zealand)	Channel 091
Bell TV (Canada)	Channel 511
Astra 1H	11778 V (digital)
Astra 1KR	11627 V (analogue)
Cable
Available on select US cable systems	Check Local Listings for channels
Virgin Media (UK)	Channel 607
UPC Ireland	Channel 205
Cablecom (digital CH-D)	Channel 150
UPC Romania	Channel 422 (digital with DVR) Channel
TelstraClear InHomeTV (New Zealand)	Channel 91
Cable TV Hong Kong	Channel 74
Satellite radio
1worldspace	Channel 300
IPTV
TalkTalk TV (UK)	Channel 506
	Channel 507 ('CNN on Demand')
now TV	Channel 316

CNN International (CNNI), usually known on-air as simply "CNN" to viewers outside the United States and Canada, is an English language television network that carries news, current affairs and business programming worldwide. It is owned by Time Warner, and is affiliated with and shares much content with CNN/U.S., which is limited to the United States and Canada.

CNN International is available in most of the world, distributed via satellite, cable, IPTV and DTT. Its international reach is more than 200 million households and hotel rooms in over 200 countries. For most viewers it is free-to-air, however some pay TV companies include it in their pay TV bouquets, or issue a virtual channel to the FTA version on the same satellite. In addition, it is free to watch online, when available, via CNN's webpage.

The managing director of CNN International is Tony Maddox.

History

CNN International logo for the late '90s

CNN International logo for the 2000s

The network, in large part a result of Ted Turner's internationalist ideals, began transmissions in 1985, at first primarily broadcasting to American business travelers in hotels. The early studios in Atlanta were tucked away in various corners of the CNN Center, and the newsroom lacked even a digital clock. The vast majority of the network's programming originally consisted of simulcasts of the two domestic CNN channels (CNN/US and Headline News). In 1992, however, the amount of news programming produced by CNNI especially for international viewers increased significantly. A major new newsroom and studio complex was built in 1994, as CNN decided to compete against BBC World Service Television's news programming. CNNI emerged as an internationally oriented news channel, with staff members of various national backgrounds, even though some accusations of a pro-U.S. editorial bias persist. CNN International was awarded the Liberty Medal on July 4, 1997. Ted Turner, in accepting the medal on behalf of the network, said: "My idea was, we're just going to give people the facts…We didn't have to show liberty and democracy as good, and show socialism or totalitarianism as bad. If we just showed them both the way they were…clearly everybody's going to choose liberty and democracy."^[2]

In 1998, creative director Morgan Almeida defined a coherent re-brand strategy to target its diverse global market, making the on-air look less overtly American and with a more "international" aesthetic. The network undertook another major rebranding effort in 2006 overseen by the award winning creative vision of Mark Wright. The ticker was replaced by a flipper, on-screen graphics were more unified and from October 2006 until August 2007, new studios were progressively rolled-out. However on 24 January 2009, CNN/I adopted the "lower-thirds" CNN/US introduced a month earlier.

In the U.S., CNNI North America was distributed during overnights and weekends on the CNNfn financial channel, until that channel's demise in December 2004. It is now available as a standalone, full-time channel, usually as part of digital packages of cable operators including Time Warner Cable, AT&T U-Verse, Verizon FiOS, and Cox.

Throughout January until September 2009, CNN/I adapted more programs that became geared towards a primetime European audience with a few titled after CNN/I personalities, most notably the interview program Amanpour. On September 21 '09, the channel launched a new tagline "Go Beyond Borders" and consolidated its general newscasts (World News, CNN Today, World News Asia, World News Europe and Your World Today) into a single newscast entitled World Report.

The motto Go Beyond Borders emphasizes the international perspective that gives the information in this string and the plurality of the audiences. With this motto, CNN also refers to the various platforms to disseminate their contents. The new image has been created between creativity and marketing department and agency CNN Tooth & Nail. An important element of reform is the new evening program that adds the broadcast of programs Amanpour and World One.

The makeover of CNN/I has roused lots of criticisms on both the new prime time lineup and the redesigned graphics.

On November 4 '09, the network launched a new production center: CNN Abu Dhabi based in United Arab Emirates. Then CNN/I adapted half hour in its schedule with a new evening prime program for the Middle East viewers: Prism.

Also from 2010 CNN International will launch new programs for evening-prime and improve its schedule.

Regional and online versions

There are six variants of CNN International:

• CNN International Europe/Middle East/Africa, based in London, England, UK
• CNN International Middle East, based in Abu Dhabi, United Arab Emirates
• CNN International Asia Pacific based in Hong Kong SAR, China
• CNN International South Asia based in Hong Kong SAR, China
• CNN International in Latin America based in Atlanta, Georgia, USA
• CNN International North America based in Atlanta, Georgia, USA

The schedules of the different regional versions no longer differ significantly from each other, but there are still minor variations such as weather updates. CNN has reported that their broadcast agreement in mainland China includes an arrangement that their signal must pass through a Chinese-controlled satellite. In this way, Chinese authorities have been able to blackout CNNI segments at will.^[3] CNN has also said that their broadcasts are not widely available in mainland China, but rather only in certain diplomatic compounds, hotels, and apartment blocks.^[4]

CNN International can now be watched free of charge at CNN.com on a part-time basis. During the breaks, headlines, market data and weather are shown.

Simulcasts between CNNI and CNN/US

Although dramatically scaled down since its early days, CNNI draws from feed of the main CNN channel for Larry King Live although only the Friday edition is shown live - the rest of the week it is shown eight hours later, the 9am and 12pm hours of State of the Union with John King, the 10pm hour of Anderson Cooper 360°, the 6pm hour of The Situation Room and some CNN Special Investigations Unit documentaries. CNNI also airs CNN/US newscasts whenever major events happen in the United States or, in some cases, around the world. Examples include the death and funeral of Ronald Reagan, the crash of Continental airlines Flight 3407 in Buffalo, New York, the Hudson river plane landing, the attempted Christmas Day bombing of flight 253 and the death and memorial service of Michael Jackson as well as scheduled events such as US elections, Presidential inaugurations and the annual New Year's Eve fireworks from Times Square. Likewise, CNN/US occasionally turns to CNNI newscasts, primarily when major international news breaks during overnight hours in the US. A notable case was during the death of Pope John Paul II and the aftermath of the London Underground bombings of July 7, 2005. CNN/US simulcast CNNI coverage of the death of Pakistan's former Prime Minister Benazir Bhutto on the night after her assassination took place. Simulcasts also happened from 27 to 29 November 2008 due to the terror attacks in Mumbai, India, 4 January 2009 when Israel launched strikes into Gaza, and during the early hours of 14 of January due to the earthquake in Haiti. During such simulcasts, CNN/US takes the CNNI feed - including ticker and the white DOG (which is used on CNNI to distinguish between CNN/US, which uses a black DOG).

From 2005 until early 2008, CNNI's Your World Today aired on CNN/US [2] during the 12.00-13.00 ET timeslot. That program was initially pre-empted by Issue #1, a domestic personal finance program dealing with topics regarding the American economic, financial, and housing sectors and permanently replaced by another hour of CNN Newsroom in September 2008.

During the March 2008's Atlanta tornado outbreak, CNN/US and CNNI simulcasted coverage after Anderson Cooper 360° ended. That coverage ended around 12:40am EDT and the stations resumed their normal programming. Furthermore, the next day, with storms impending, CNN/US had to move onto CNNI's US news set and weather center to avoid water from possible flooding during the storms.

Current Programs

This is CNN/I's schedule effective on November 3 '09:

Lifestyle

• Business Traveller - Richard Quest shows viewers the latest trends and innovations that shape business travel. He also gives tips on how business travelers can be accustomed to the local culture.

Entertainment

• The Screening Room - highlighting information on movies and the film industry; hosted by Myleene Klass.
• The Daily Show: Global Edition (produced by Comedy Central) - This show parodies news coverage.

Features

• World View - The show presented by Guillermo Arduino features reports from local media outlets around the world. (formerly known as World Report)
• Inside Africa - This show, go inside Africa with its culture, people, and reports about important African news.
• Inside the Middle East - This show, produced by CNN Abu Dhabi, provides a look of the region's news, culture and entertainment.
• iReport for CNN - Errol Barnett screens the best iReports of the week and selected content from social-networking and user-generated sites especially Facebook, Twitter and YouTube. The show also occasionally features the latest developments in the technology world.
• Revealed - This show profiles successful people and follows them as on their current ventures.
• BackStory - This program presented by Michael Holmes shows viewers how stories of the day are produced and their challenges. A weekend "Best Of" show now also airs.

Documentary

• World's Untold Stories
• CNN Special Investigations Unit (produced by CNN/US)

Political News

• Political Mann

Canceled shows

General News

• Asia Tonight (1998–2002)
• Asia Now
• Biz News (2001–2004)
• CNN This Morning (1996–2001)
• News Biz Today (2001–2004)
• World News
• World News Europe
• World News Asia
• CNN Today
• Your World Today

Business

• Biz Asia (1996–2003)
• Business Central (2001–2004)
• World Business This Week
• Business International (2001–2009)

Interviews, Debates and Forums

• Q&A with Riz Khan (1996–2001)
• Diplomatic License (1994–2006) Debates feature for the United Nations
• Insight
• Late Edition with Wolf Blitzer (1993–2009) Sunday morning talk show (produced by CNN/US)

Lifestyle, Entertainment and Features

• CNN dot com
• Design 360
• Inside Asia
• Inside Europe
• Global Challenges
• The Music Room
• Next@CNN (produced by CNN/US)
• Science and Technology Week (produced by CNN/US)
• Showbiz Tonight (produced by CNN/US)
• Spark
• Art of Life - Monica Rajpal shows viewers the latest arts and fashion news.
• Global Office
• Quest - Richard Quest goes to different people to learn different skills and he shares his experiences with viewers.
• The Spirit Of...- Becky Anderson showcases the 'Spirit of' different elements of life.

Personalities

Present

Past

News ticker

Like CNN US and CNN2 they use the flipper effect, but on Intl., they use something on the CNN Ticker, they use the BREAKING ticker. The BREAKING Ticker is used when some updates or latest news happens (ex. MICHAEL JACKSON DIES TODAY or 3 DAYS BLACKOUT IN NEW ZEALAND), they were using it during the news sometimes. In regular sports and news, they use the red ticker, that blinking, and the words will come up (ex. U.S. Hillary Clinton come to ANC to talk with Ricky Carandang in the Philippines. It must be closer to the stock market ticker (Monday to Friday)

Criticism

The CNN International logo on a table viewed inside the CNN Center in Atlanta

Former CNN Beijing and Tokyo bureau chief Rebecca MacKinnon described how the news-gathering priorities of CNN International were skewed to "produce stories and reports that would be of interest to CNN USA."^[8] Nevertheless, Jane Arraf, a former correspondent who was with the Council on Foreign Relations and is now a correspondent for NBC News based in Baghdad, noted that when she spoke on international affairs, CNN International would usually give her more airtime than CNN/US.^[9] For its own part, former CNN executive Eason Jordan has defended CNN International's "international" perspective, saying "No matter what CNN International does, as long as CNN's headquarters is in the United States people are going to say, well, it's an American service. But the reality is that it's an international service based in the United States, and we don't make any apologies about that."^[10]

See also

• International broadcasting
• 24-hour television news channels
• CNN

Competitors

References

External links

• Official Site
• Program schedule