Concept 5 is an upcoming new proposed brand from Abercrombie & Fitch. It is still unknown and unconfirmed of what the store's retail will be.

Rumored Brands are as follows:

Many rumor that it might be a lingerie store to complete with American Eagle Outfitters' new intimate apparel store aerie and Victoria's Secret.

A fragrence store featuring the fragrences from A&F Brands.

An "Abercrombie Baby", clothing for infants and toddlers.

Another name brand for ages after RUEHL 925 (30-50 years).

Although rumors are flying the company remains tight-lipped on the situation of CONCEPT 5.

Internet rumors are flying that the store's first opening will be in the Fashion Show Mall in Las Vegas, Nevada while another rumor suggests that it will be located in London. Earlier suggestions say that Home Office is interviewing managers at their current stores to send them over to Concept 5.