|Type||Public (NYSE: CAB)|
|Founded||Chappell, Nebraska, U.S. (1961)|
|Number of locations||26 stores (2007)|
|Key people||Dick Cabela (Co-founder, Chairman)
Jim Cabela (Co-founder, Vice Chairman)
Thomas Millner (CEO)
|Products||Hunting, fishing, and outdoor merchandise|
|Revenue||▲ US$2.06 billion (2006)|
|Operating income||▲ US$143.7 million (2006)|
|Net income||▲ US$85.8 million (2006)|
Cabela's (NYSE: CAB) is a Sidney, Nebraska-based direct marketer and specialty retailer of hunting, fishing, camping and related outdoor recreation merchandise. It also has "Trophy Properties LLC (a real estate market), "Outdoor Adventures (hunting and fishing trips), and the "Gun Library" (where people can buy and sell new and used firearms). Its direct marketing operation is one of the largest in the United States. The company went public in 2004, with that fiscal year's revenue reaching $1.56 billion, a 50% growth since 2001.
Cabela's has a distinctive look to their retail operations, a look which turns them into tourist attractions as well as retail stores. The stores are more like cavernous showrooms, bringing the outdoors inside. They feature museum-quality displays of taxidermied wildlife, large aquariums, indoor mountains, and archery ranges. The success of the format is illustrated by the company's Kansas City, Kansas store at over 180,000 square feet (17,000 m2), attracted more than four million customer visits in one year. Currently, the largest Cabela's retail facility is in Hamburg, Pennsylvania, with more than 250,000 square feet (23,000 m2) of floor space.
In 2007, Cabela's purchased family owned S.I.R. Warehouse Sports Store in Winnipeg, Manitoba. The Winnipeg location serves as the Canadian headquarters.  The company has also announced that its largest store will be constructed in Canada. This location will be a part of the 14,000,000-square-foot (1,300,000 m2) Lac Mirabel project, which will include 2,200,000 square feet (204,000 m2) of retail space, and could open as early as 2008  NOTE: Lac Mirabel's website does not mention Cabela's coming to the area but rival chain Bass Pro Shops.
The 85,000-square-foot (7,900 m2) store just off Interstate 80 on the southern edge of Sidney illustrates some of the elements. The grounds include a 3 1/2 acre pond and two bronze double-life-size bull elk on one side of the building. Inside, moss rock pillars hold trophy elks of huge proportions. A 27-foot (8 m)-tall replica of a mountain is framed in a 48-foot (15 m) mural of blue sky. The mountain is covered with 40 lifelike game trophies and features a waterfall that splits at the base into two ponds. Suspended in the air between the entryway and the mountain is a flock of taxidermic Canada geese.
Other attractions in their retail showrooms include a restaurant, a gun library, where one can see the epitome of the gunmaker's art, and a travel service, where customers can plan trips to anywhere in the world.
Cabela's has produced several television series, which are called Cabela's Outfitter Journal, and Cabela's Memories in the Field. They broadcast on WildTV and The Outdoor Channel and available for download at MoboVivo.
Cabela's has produced several video games for many video game platforms, including Cabela's Big Game Hunts, Cabela's Dangerous Hunts 1 & 2, Cabela's African Safari, Cabela's Outdoor Adventures and more. All these games feature life-like hunting experiences and features.
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