Café Rozella is an arthouse café established in
the gritty Seattle, Washington suburb of
White Center in
2005. The café is named for the 1930’s era building in which it
resides, and does most of its trade in espresso drinks but also
sells a variety of pastries, exotic sweets, tapas, wine and
beer.
Cafe Rozella, photographed by Kevin R.
‘Eclectic’ is the operative word when describing
the atmosphere inside. Highbrow literary magazines such as
Harper's and Ad Busters
share the shelves with more pedestrian fare such as The New Yorker,
Rolling Stone and Vanity Fair. Locally produced artworks and
handicraft objects are offered for sale in display cases and dozens
of artistic black-and-white photos of cultural heroes adorn the
walls, along with an exhibition of photos taken recently by an army
photojournalist covering the war in Iraq.
The café was conceived
by the owners as a kind of anti-Starbucks and the ‘corporate’ logo
they chose, an image of
Che Guevara chomping proudly one of his
trademark Cohíbas, captures Rozella’s philosophy to a tee. A bumper
sticker promoting the Café features Guevara saying, “Friends don’t
let friends drink Starbucks.”
In spite of being located in an
economically depressed part of town the café has emerged as a minor
cause celebre on the Seattle arts scene and has enjoyed favorable
write-ups in Seattle newspapers and magazines, drawing culture
vultures from across the city to come and rub shoulders with real
live White Center-ites. On any given evening you may find the place
staked out by a handful of laptop-toting yuppies pecking away at
their e-mail. OR…. you might just find yourself enmeshed in a
bizarre espresso love triangle, with a beatnik poet or musician on
one side and a computer geek or businesswoman on the other, even
while a local Bible study group palavers in the corner, oblivious
to the warm tones of Portuguese
fado music wafting deliciously around the café
along with the aroma of fresh-brewed espresso. Needless to say,
some interesting conversations can emerge from this convergence of
powerful karmic forces but the main thing is that, just as with the
watering holes of the African savannah, all comers are expected to
check their antagonisms at the door.
As a fringe benefit to the
area Café Rozella manager Ricardo G. is a moving force in the White
Center Arts Alliance, a group that sponsors live music events in a
variety of local venues --including the café itself of course. In
2006 the Alliance was responsible for bringing a number of top
Seattle acts to perform at small restaurants within a three-block
radius in the White Center business district. The majority of the
performers hosted by the café have been world music acts,
everything from traditional Latin American to Indian sitars and
Chinese harps. Given the owners’ Latino background however, and the
changing character of the neighborhood itself, they have chosen to
focus on emerging Latino bands. Recent acts have included
Alma Villegas,
Correo Aereo
and
Show
Brazil.
“Nothing breaks down barriers like art
--especially music. In the summer we hold most of our events
outdoors and the acoustics are great because of the surrounding
buildings. Sometimes I’ll be standing behind the counter, hustling
up a latte or glass of wine for some customer, and I’ll stop for a
second and look out at the audience… and they’ll be absolutely
transfixed,” says Ricardo of the café’s summer music nights. “After
the show, or sometimes even just during an ordinary day at the café
people will say things like ‘I know this is where I belong right
now’.”
Besides music the café hosts or has inspired a number of
other cultural phenomena including book and poetry readings by
local authors, a Spanish conversation group, The Conversation Café,
(a safe place for patrons to discuss a variety of topics) and an
Internet writer’s group that provides a forum for aspiring writers
of all types.
Recently the cafe has been subject to eye opening
scrutiny. Many young women who have worked at Cafe Rozella have
experienced unfair treatment, including underpayment, missed pay
checks, and harrassment, sexual and otherwise. It is sad to see a
cafe with such potentional fall to such inhumane conditions. It
makes one wonder whether all of the supposed community action is
not just a front for a desperate business, out to make money,
regardless of the harm done to individual employees.