Canditv: Wikis

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Data Driven Logistics

Type	Private
Founded	2008
Founder(s)	Kevin Griffiths, Kevin Taylor
Headquarters	Stoke-On-Trent, Staffordshire, UK
Area served	UK
Key people	Kevin Griffiths, Kevin Taylor
Industry	Digital Media Mobile communications
Products	Canditv, Pen2PC, PenPod, Visualeyes, Vehicle/Order tracking Solution, MobileYes, Warehouse Management system WMS, transport management system (TMS)
Services	Canditv
Employees	21 (December 2008)
Website	http://www.canditv.com

Canditv (candy-tv) is software developed by Data Driven Logistics, based in Stoke-on-Trent, Staffordshire in the UK.

1 Overview
2 Study
3 Awards
4 Sponsorship
5 References

Overview

Canditv utilises a standard mobile phone to interact with content displayed on any public video display in order to deliver content to the customer. This content could be tourism information, games, conference and events information, public service information or retail advertising. By dialling a number that is displayed on screen, the customer can interact with the displayed content via the appropriate keypress on their phone. This has advantages over standard mobile-phone web surfing by allowing a richer video display than is possible on a standard mobile phone display.

Study

Canditv is currently being studied by students at Staffordshire University. As part of a collaborative scholarship with Staffordshire University, Canditv is being developed to create a new way to interact with the public.

Awards

Medallists for Project Excellence and Flagship Innovation at the BCS Industry Awards^[1]^[2]
Winner of the 2008 West Midlands ICT Cluster ICT Excellence Award for "Best Innovative Product"^[3]^[4]

Sponsorship

Canditv sponsors a British cycling (Pinarello canditv rt) team that saw much success during the tours of Britain and Ireland in 2008.^[5]^[6]

References

^ 2008 Project Excellence Award Winners and Medalists
^ http://www.staffs.ac.uk/faculties/comp_eng_tech/news_and_events/Prize_WinningProductFCET.jsp
^ "The Fourth Annual ICT Excellence Awards". West Midlands ICT Cluster. 2008-11-20. http://www.wmictcluster.org/news-media-pr/events/items/4th-annual-excellence-awards.aspx. Retrieved 2008-12-10.
^ "Mobile marvel hopes to put more tourists in control". The Sentinel. Staffordshire, UK. 2008-12-08. http://www.thisisstaffordshire.co.uk/business/Mobile-marvel-hopes-tourists-control/article-529823-detail/article.html. Retrieved 2008-12-10.
^ http://www.pinarellort.com/
^ http://team.canditv.com/

City and Unitary Authority area of Stoke-on-Trent

Areas, towns and wards.

Abbey Green ward · Abbey Hulton · Bentilee · Birches Head · Blurton · Blythe Bridge · Bucknall · Burslem · Cliffe Vale · Dresden · Etruria · Fenton · Hanley · Hartshill · Lightwood · Longport · Longton · Meir · Middleport · Milton · Penkhull · Shelton · Sideway · Smallthorne · Sneyd Green · Stoke-upon-Trent · Trentham · Tunstall · Weston Coyney

History

Darwin–Wedgwood family · Federation of Stoke-on-Trent · History of Port Vale F.C. · History of Stoke City F.C. · Staffordshire Potteries · Wedgwood Pottery In Stoke-on-Trent

Parliamentary constituencies

Current	Stoke-on-Trent North · Stoke-on-Trent Central · Stoke-on-Trent South

Historic	Burslem · Hanley · Stoke-on-Trent · Stoke-upon-Trent

Tourism

Theatres	Regent Theatre · Victoria Hall

Museums and libraries	Burslem School of Art · Gladstone Pottery Museum · Montagu C. Butler Library · Potteries Museum & Art Gallery · Spode Museum

Shopping	Potteries Shopping Centre

Sport and music venues	Britannia Stadium · The Sugarmill · The Underground · Vale Park

Education

List of schools · Stoke-on-Trent College · Staffordshire University · University Hospital of North Staffordshire

Media

Publishing	G&Y · The Oatcake · The Sentinel

Radio	BBC Radio Stoke · Cross Rhythms City Radio · Signal 1 · Signal 2

Companies

Pottery	Beswick Pottery · Burleigh Pottery · Churchill China · Clayburn Pottery · James Sadler and Sons Ltd · J. & G. Meakin · Midwinter Pottery · Mintons · Moorcroft · Palissy · Paragon China · Portmeirion Pottery · Royal Doulton · Spode · Wedgwood

Other	Armitage Shanks · Bet365 · Blue Bus of Staffordshire · Canditv · Clay Records · Dechra Pharmaceuticals · First Potteries · Hanley Economic Building Society · The Motion Monkey · North Staffordshire Railway · Sons Ltd. · Titanic Brewery · Twyford Bathrooms · Wrights Pies

Sport

American Football teams	Staffordshire Stallions · Staffordshire Surge

Football (soccer) teams	Dresden United · Hanley Town · Meir KA · Norton United · Port Vale · Stoke City

Speedway teams	Stoke Potters · Stoke Spitfires

Transport

Canals	Caldon Canal · Trent and Mersey Canal

Rail	Longport railway station · Longton railway station · Stafford-Manchester Line · Stoke-on-Trent railway station

Misc.

Lobby · May un Mar Lady · Oatcake · People · Potteries dialect · River Trent · Sanity Fair · Start Up Citywide

Canditv stands for Call AND Interact TV, is a mobile information system based around the communication between mobile phones and public facing screens . Based in Stoke-on-Trent, England, canditv is a subsidiary of DataDriven Logistics Ltd.

Canditv is a unique and award winning system which allows users to communicate with screens and digital advertising, using only their mobile phone handsets - through dial tone recognition. It works by calling the phone number displayed on the screen at any Canditv-supported location, which then grants the user access to that particular screen - using their standard keypad as a 'remote' control. Such interaction enables internet content to be accessed directly on public facing screens out of home without duplication of content or need for a keyboard or kiosk interface. Canditv can also allow multiple users to connect simultaneously to participate in multiplayer gaming, offers or competitions, which provides significant potential for the system in social environments such as sports stadia, cinemas, bars and retail and tourism sectors.

Out of home users can navigate through a series of on-screen menu systems using their phones, to find out information quickly and conveniently, regardless of the their location (permitting they are within visible range of a television screen). The system is currently being developed for Shakespeare Company, Waterworld, and other leading brand service providers.

This is a statement from the product's website:

<blockquote><div style="border:1px solid #999; padding:1em; margin:1em; background:white;"> "Canditv is a new and innovative approach that enables you to extend your market reach beyond a store presence, website, newspaper, magazine, TV or radio ad. It will help you to get to know who your customers are, their contact telephone number, what they are interested in, where they have expressed an interest and when. This powerful information and feedback is presented to you in real-time enabling immediate follow-up."</div></blockquote>

Therefore, another intention of the product is to provide businesses with a powerful way to connect with their customers, by offering personalised responses through text messages after using the canditv service.