Introduction

Cape Town Magazine, or CapeTownMagazine.com' is an internet magazine on Cape Town and the rest of SouthAfrica.

CapeTownMagazine.com was started in 2006 after seeing the large gap in the market for an internet life style magazine on Cape Town and South Africa that combines tourism with a combination of information, tourism, news and life in the metropolitan city of Cape Town.

An important aspect is to provide a comprehensive range of information and to combine it with real news, not promotional articles, on positive developments in Cape Town. This to provide elements for foreign, and local, readers to balance the often ‘negative news = news’ focus of foreign media when publishing news on South Africa.

The internet magazine on Cape Town is not in print, but only online. CapeTownMagazine.com was the first internet site to combine tourism with news, events, social projects, south African music, online movies on Cape Town and for example Google Earth.

A monthly newsletter with the latest news and special articles is sent out monthly, and has become popular quickly.

Introduction

The readership profile is very much international with 73-81% overseas (visitor) readers. Other readership statistics from an initial test included 16% of the readers having been to Cape Town four times or more and 47% not having been to South Africa (yet).

Successes

Successes of the company entail being the first to display the 2010 logo of the city of Cape Town, and the 2010 logo of the city of Durban, as well as being the absolute first to create a comprehensive Google Earth Map of Cape Town with over 100 Google Earth Locations of Cape Town.

The internet magazine was also the first ever to create a self updating Google Earth map of soccer locations in South Africa, including stadiums, 2010 LOC office, host cities and fan parks for the Soccer World Cup in 2010, as well as soccer development projects and soccer tours in the townships of Cape Town.

Aim with these soccer maps is to add to an excellent world cup in 2010, and create exposure for projects and locations that can benefit from . There is no financial gain derived from the Google Earth Map.

Growth

Since its start in 2006 the internet magazine has doubled its readers every year, and for 2008, 800,000 readers are expected. With its unique format it is the largest internet magazine on Cape Town South Africa in three languages; English, German and Dutch

Other

The company has assisted many overseas media in their TV-productions, articles and features on Cape Town. Media assisted include National Geographic, Travel Channel, dutch Magazine Glamour, and the largest newspaper in The Netherlands, the Telegraaf.

External Links

CapeTownMagazine.com

KaapstadMagazine.nl

KapstadtMagazine.de

Google Earth Map Cape Town South Africa

Google Earth Map Soccer & 2010