Captain Euro is a website and public relations research campaign project to test citizen's attitudes towards European Union branding.
The campaign, website and all the characters were created by Nicolas De Santis of the consulting firm Twelve Stars Corporate Vision Strategists for the EU. Twelve Stars was already working for the EU in various identity research projects including with the European Parliament. These projects clearly showed the necessity to test with a 'real' project citizen attitudes to a future Europe.
The Captain Euro project was created, privately funded and used by Twelve Stars to research how Europeans and other nations felt about the EU, and EU identity and citizenship.
The project centers around "Captain Euro" a superhero character who dresses in a costume which features elements of the European Union flag, including the Twelve Stars motif. Elements of the character are clearly reminiscent of Marvel Comics' Captain America (the similar "Captain" moniker and patriotic costume) and Gerry and Sylvia Anderson's Captain Scarlet (both feature a team of international adventurers operating from a central base).
Captain Euro (real name Adam Andros) is the son of "a famous European Ambassador", a professor of palaeontology and a polyglot. After a motor accident one of his knees was replaced with a metal alloy joint, but he is otherwise "in peak physical condition".
He runs the Twelve Stars Organisation, a group which seeks to "defend the security of Europe and uphold the values of the Union".
His team-mates include his sidekick Europa (real name Donna Eden) an environmentalist and archaeologist and assistants Erik, Helen, Marcus, Lupo the dog and the computer system Pythagoras I.
The website claims that "they are the new ambassadors of global peace bearing the European message with them wherever they go." They also apparently represent Europe at sporting events "competing in a number of championships and triumphing in the name of Europe."
The major foe of the organisation is Dr. D. Vider, who hopes to divide the European Union so that he can more easily conquer it.
   | Guardian Unlimited article on Captain Euro - Die, Europhobe scum | Business | guardian.co.uk |
| | Twelve Stars website - Corporate Vision Strategists® |
| | Captain Euro website review - Captain Euro ~ Tech News Watch |
| | Captain Euro reaches peace agreement with Al Qaeda - Zawahiri, Captain Euro reach peace agreement « Thomason Tracts |
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