Jewelry designer Carl Blackburn is among a select
group of designers who elevated the popularity of platinum diamond
jewelry after the turn of the new century. An internationally
recognized spokesman for hand-craftsmanship and sustainable luxury,
his revivalist jewelry is sold across the United States and
worldwide. Born into a family of jewelers, Blackburn spent much of
his ‘70s California childhood nosing around his father’s vintage
jewelry store and listening to his father talk about the great
jewelry of the past. The young Blackburn knew the industry well
when he entered the profession in the late 1980s. By the time he
founded his own artisans in 2003, he new fully how difficult the
undertaking would be. But he also knew how rewarding it could be
too. “There are few things more satisfying than talking to a
customer whose gift of jewelry made their day magical,” says
Blackburn.
The Beginning of the Brand
Starting with
a small staff of jewelry craftsmen in a refurbished studio, Carl
Blackburn Fine Jewelry grew quickly. Today, the company employs an
expanding staff of over 200 craftsmen, technicians, media
professionals, and customer service reps—exporting a collection of
over 400 classic designs around the world. Blackburn’s first
collections consisted of a full range of vintage-inspired
engagement rings, eternity bands, earrings, pendants, and
bracelets. Handcrafted in 18k gold or platinum, the jewelry was
handset with diamonds and precious gems. Following the traditions
set by such legendary jewelry houses as Van Cleef & Arpels and
Cartier, each piece displayed hallmarks of the finest designer
jewelry, including deep hand-engraving, intricate wire-filigree,
and hand-milgraining. Yet Blackburn made his designer collections
more readily accessible to jewelry lovers by assigning an average
retail price of US$1500. Markets today include the US, Canada,
England, Germany, France, Australia, Japan, and Thailand.
The
biggest market though for Carl Blackburn was, and remains, the
United States. In that highly competitive atmosphere, with the help
of his distributor Abacus Jewelers, Blackburn has expanded his
reach to over 300 jewelers, spanning both coasts. National Media
attention arrived in 2004 when the designer’s platinum rings were
featured on the cover and inside the Better Homes and Gardens
Weddings issue. Since then Carl Blackburn bridal jewelry has
been a popular choice for young women with classic sensibilities.
These handcrafted rings range from eternity bands that pay homage
to the exquisite history of the English garden to micro-set diamond
engagement rings.
Authorial Voice
Beginning in late
2004, Blackburn also became recognized for this thought-provoking
essays published by various international publications. In his
essay “In Defense of Luxury,” Blackburn finds wisdom in Dorothy
Parker’s famous epigram “take care of the luxuries and the
necessities will take care of themselves,” and writes:
…to
“take care of the luxuries” means to become a caretaker of time, a
steward of quality over quantity. Such stewardship is open
to all people, each within his or her means. Sure, only a
select few can afford a Lamborghini, a Najad yacht, or a six carat
Harry Winston pink diamond, but each and every one of us can take
greater care in how we spend our money. We can consume a
little more discriminately, a little more luxuriously, at the
expense of consuming less. Just heed Parker’s advice and
press on to your local couturier, master jeweler, or 3rd generation
cobbler the next time you find yourself drifting toward one of
those famous purveyors of mass-produced merchandise, those retail
warehouses where “necessities” simply satisfy the bottom line,
rather than assist the fine art of living life to the
fullest.
Transition Period
In September of
2005, Carl Blackburn made the bold decision to sell his entire
range of vintage-inspired designs in the US market to his North
American distributor Abacus Jewelers, who re-branded the line as
The Beverley K Collection. The popular collection is now
distributed to more than 250 US jewelry stores under the Beverley K
brand—while internationally the collection remains largely under
Carl Blackburn brand management. This strategic move allowed the
designer to keep his global brand intact, while facilitating an
entrance into the high-street brand arena of American couture
design and international haute-joaillerie.
Launch of the
Neo Classics™ Couture Collection
After retreating to his
studios for six months, Blackburn introduced his new high couture
line, Carl Blackburn Neo Classics™ at the JA New York Summer Show
2006. Overflowing with regal and feminine touches the collection is
said to have bridged the gap between time-honored jewelry design
and the contemporary joie de vivre of the Modern woman.
Crafted in various combinations of platinum and 18K white, yellow,
and rose gold, each diamond-set piece displays the Old World
hallmarks that have come to symbolize the Carl Blackburn brand.
Blackburn’s signature hand-milgraining, hand-engraving, and fine
filigree work have been taken to new heights, and are often
harmonized by a Victorian-style open-work mesh.
With the Neo
Classics™ debut, the purpose-driven designer, an avid outdoorsman,
has reached but one more milestone in his life’s journey. Says
Blackburn: “Our lives are a series of plateaus. With the release of
the Neo Classics collection I’ve reached an important one in my own
life, one where I’ve tried to honor the extraordinary women of
today with a collection that is both playful and enchanting. After
all, the jewelry a woman wears should be as magical as she is.”