Carl Melvin Cox, born August 22, 1979, in Wolverhampton, is an English designer, writer and record producer. He is the creative and managing director of a small independent media group called Prolific Media Group (or PMG for short) and in addition to being an A&R (artist and repertoire) executive for the group, writes songs and produces records with his production partner, Nathan Thomas. He is also one half of the production duo Razzmatazz along with producer Chris Rudall.

Having studied Business, Media, Art and English Language at Cadbury VI Form College in Birmingham, he started working for the Walt Disney Company’s UK retail division, The Disney Store in 1996 where he produced several internal promotional marketing ideas. He subsequently acquired common stock in the company before leaving in 1998.

In 2004- following stints between 1999 and 2003 with Virgin Trains and Centro (the West Midlands Passenger Transport Executive )- Cox decided to expand his Prolific Media venture, which he’d initially formulated in 1996 with a fellow student as a college media project.

Moving into more diverse media territories, such as online marketing, music production and television production, his strategy was intentionally aimed at raising the profile of Prolific Media, which was subsequently renamed Prolific Media Group UK in 2005 to act as an umbrella brand for undertakings such as children’s television and record production.

The first act that worked with Cox and at the expanded PMG, was a young male pop singer named Baz Qureshi. Qureshi had just finished a tour as a support act for girl group Atomic Kitten and acquired Cox’s services to promote and plug his intended debut single, “U Sure Do”. However, lack of media support led to the single being withdrawn in favour of a different song, this time one of Cox’s own choosing, “Positive Reaction”. The new song was a cover of a Stock Aitken Waterman record that was originally released by Mandy Smith in 1987.

This time the results were better. The single, which could boast having technical engineering and mastering done by Transfermation at PWL Studios in London consistently received high feed back scores from the UK's club DJ's. Eventually, in June 2005, it charted at number 25 on the UK Commercial Pop Club Chart (certified by ‘Music Week’), amidst a mass of intense promotion and media support, from amongst others, PWL Radio, Capital Disney, Ministry Of Sound, The Observer, and internet magazine, Popjustice.

In January 2005, Cox was asked to become involved with Pete Waterman’s latest venture of the time, the internet radio station, PWL Radio.com. As a great fan of Waterman, Cox regarded joining PWL Radio, as both an honour and privilege and is even rumoured to have framed his first pay cheque signed by Pete Waterman!

He went on to play a key role in PWL Radio’s activities, remaining with the station for the entirety of its existence. Cox’s biggest contribution was the online promotion of the station via numerous marketing strategies, such as periodic advertisement campaigns, merchandising, competitions and pushing for the release of the ‘hidden’ Stock Aitken Waterman written and produced single, “Got To Be Certain” by Mandy Smith; a track that was also recorded, and thus made famous, by Kylie Minogue. The original Mandy Smith recording was finally released as a bonus track on Stock Aitken Waterman's 2005 greatest hits album, "Gold", following an overwhelming response from listeners, when it was exclusively aired on PWL Radio in May 2005.

During his run with PWL Radio, Cox wrote the stations’ launch press release, as well as many feature articles on the stations’ website, including ‘Kylie’s Truly Plastic!…In A Round About Way!’ (19/01/05), ‘Last Thing On Their Minds’ (27/01/05), ‘Never Gonna Give It Up’ (06/02/05) and ‘It’s pop music, George! But not as we know it!’ (01/03/05).

In April 2005, he also created the full promotional marketing campaign for a new programme created by Pete Waterman, called ‘Icon Of Energy’. In addition to producing the visuals for the PWL Radio website; along with the station’s broadcast manager, Lloyd Davis, he wrote the on air advert, as well as a pilot script for an ‘Icon Of Energy’ radio show which was intended to emulate Waterman’s 80’s TV programme ‘The Hitman & Her’, although this wasn’t finally commissioned.

The station closed in March 2006, due to a lack of investment. It is interesting to mention that Carl M. Cox went back to PWL in August 2006 with a view to re-launching PWL Radio.com, albeit from a location outside of London. This idea was met with a lack of enthusiasm from the stations’ parent company.

March 2006 saw Cox form a dance production partnership, called Razzmatazz, with Chris Rudall, a producer he had worked with previously on material for Baz Qureshi. Their first new project was called Modernization and featured Spanish singer Gloria Garcia on the track; It's planned for release in 2007.

In July 2006, Cox & Nathan Thomas began working with Australian singer, Peter Wilson. Wilson scored a couple of Top 20 hits in his home country during the late 90's and in September 2006 commenced work on his debut album. Signed to Rumour Records/Klone Records in the UK, the album entitled “Follow Me” is provisionally scheduled for release in mid 2007.

September 2006 also saw Cox & Thomas along with Chris Rudall, Peter Wilson and Baz Qureshi team up with 70’s disco writer and producer, Frank Farian on a brand new song, entitled “Doin’ Fine”. The track, described as being a tribute to Boney M, is set to form the centre piece of Wilson’s album.

In November 2006, Cox & Thomas confirmed that they were working with 80’s pop star, Sinitta Malone; on a brand new 20th Anniversary special record of her 1987 hit “Toy Boy”. This is indented for release in the summer of 2007.

Discography

The following is a list of all the music tracks that to date Carl M. Cox has been involved with.

{| class="wikitable"
|-
! Title
! Artist
! Production Year
! Credit
|-
| U Sure Do
| Baz
| 2004
| Promotion
|-
| Positve Reaction
| Baz
| 2004
| A&R/Co-producer
|-
| You Came
| Baz
| 2005
| A&R
|-
| Best Love
| Baz
| 2005
| A&R/Co-producer
|-
| Blue Sky
| Baz
| 2005
| A&R
|-
| Tell You Everyday
| Baz
| 2005
| A&R
|-
| We Should Be Dancing
| Wonderland
| 2005
| Co-producer
|-
| True Friends Forever
| Wonderland
| 2005
| Co-writer/Co-producer
|-
| The Sing-A-Long Song
| Wonderland
| 2005
| A&R
|-
| Wonderland Party
| Wonderland
| 2005
| Co-producer
|-
| Hypnotic Erotic Games
| Baz
| 2006
| A&R
|-
| Sexy Sexy Lover
| Gloria Garcia
| 2006
| Co-producer
|-
| Doin’ Fine
| Peter Wilson
| 2006
| Co-writer/Co-producer
|-
| Love’s Slipping (Through My Fingers)
| Peter Wilson
| 2006
| Co-writer/Co-producer
|-
| High On It
| Peter Wilson
| 2006
| A&R/Co-producer
|-
| Too Shy
| Peter Wilson
| 2006
| A&R/Co-producer
|-
| Toy Boy 2007
| Sinitta
| 2007
| Co-producer
|}

References

<div class="references-small">

Prolific Media Group (current)

PWL Radio (2005-06)

Music Week (2005)

The Observer (2005)

Reading Evening Post (2005)

Popjustice (2004)

<references/></div>

External links

Prolific Media Group UK