Castrol: Wikis

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Castrol is a brand of industrial and automotive lubricants which is applied to a large range of oils, greases and similar products for most lubrication applications. The Castrol brand is part of the BP Group of companies, but has retained its separate identity.

Contents

History

In February 1899, Charles Cheers Wakefield took what was perhaps the greatest risk of his working life: he resigned from the Vacuum Oil Company over a disagreement with the management regarding Vacuum Oil's foray into the railway lubricants sector, and set himself up as competition. The firm he left behind would go on to become Mobil Oil.

Wakefield rented three small rooms on the third floor of 27 Cannon Street in the heart of London, and it was there, on Thursday 9 March 1899, that the firm of C.C.Wakefield & Co opened its doors for the first time.

In 1909, the company began production of a new automotive lubricant named "Castrol" (a contraction of castor oil, from which it was made). The company developed specific oil applications for various applications of the new internal combustion engine, including cars, motorcycles, and aircraft. The original 3 grades of oil being CW for cars, C for motorcycles and R for aircraft and racing engines, the castor oil being responsible for the noticeable exhaust odor of early aircraft rotary engines.

In 1966, Castrol was acquired by British oil company Burmah, which was renamed Burmah-Castrol. In 2000, Burmah-Castrol was acquired by the then BP Amoco plc (now renamed BP plc). Castrol branded lubricants continue to be sold around the world and are, in many countries, market leaders.

Products

Castrol offers lubricants for virtually all domestic, commercial and industrial applications. For automotive lubrication (including motorcycles 2-stroke and 4-stroke engines, car petrol and diesel engines), their products include an extensive range of manual and automatic transmission fluids, chain lubricants and waxes, coolants, suspension fluids, brake fluids, greases, cleaners and maintenance products. Castrol also produces products for agricultural machinery, plant, general industry and marine engineering uses.

Castrol products include:

  • For passenger cars: Edge, Magnatec, Syntec and GTX; less commonly, XL, GTD, Formula RS, Synt and SLX
  • For motorcycles: Power1, PowerRS and Act>evo; less commonly, TT, TTS, GP, GPS and Go!
  • For heavy duty vehicles: Elixion, Enduron, Hypuron, Tection, CRB and Agri
  • For ships: Cyltech and TLX Plus
  • For industrial applications: Hyspin (hydraulic), Aircol (compressors) and Alpha (industrial gears)

Sponsorship

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Motorsport

The most prevalent display of the Castrol brand is to be found in sponsorship of varying motorsports (mainly as a "technical partner"), currently in the World Rally Championship, MotoGP, World Superbikes and World Supersports. Castrol have previously been formally involved in Formula 1, World Touring Cars, British Superbikes, British Rallying, DTM, V8 Supercars, Dakar Rally, Drag racing, Sidecar racing - and more. Castrol also have sponsored the Castrol Driver Rankings since January 2010.

Formula One

The brand has been involved in Formula One for many years, most visibly as the title sponsor of Team Lotus for the 1993 season. Prior to that, Castrol had provided lubricants to a number of other teams, including Jaguar, McLaren, Brabham and Walter Wolf Racing.[1]

Following the temporary withdrawal of Elf from the sport at the end of 1996, Castrol forged an alliance with the Williams F1 team as a technical partner.[2] As of the end of the 2006 season, when the relationship ended, this partnership had yielded both Formula One World Championship titles in 1997 and 17 wins.

Australian Touring/V8 Supercars

Castrol is one of the most popular oils used in the Australian Touring Car/V8 Supercar series. For many years, Castrol was the title sponsor of the Perkins Engineering Holden team, the relationship ending in 2006. Latterly, Castrol has been one of Ford Performance Racing's title sponsors, backing the Falcon of Steven Richards. Castrol's 2010 program will see Paul Morris Motorsport run a Castrol Racing Commodore for Greg Murphy, alongside its existing FPR Ford entry. [3] Castrol is the title sponsor with Team Bray, owned by Australian drag car legend, Victor Bray for 17 years.

World Rally Championship

The Toyota World Rally Championship team was supported by Castrol until 2003. Since then, the works Ford team has been supported by BP and by extension, Castrol lubricants.

Sportscar Racing

During the 1980s, the Jaguar entries for the Le Mans 24 hours race were sponsored by Castrol, along with the tobacco brand Silk Cut. The company also supported the Sauber Mercedes sportcar team.

NASCAR

The company sponsored the Brewco Motorsports #27 car in the NASCAR Busch Series, driven by Casey Atwood from 1999 to 2000.

Other Motorsport Categories

In North America, Castrol has been an active sponsor of NHRA drag racing, especially with John Force's funny car under the GTX brand since 1987.

Football

Castrol sponsored Swindon Town Football Club from 1995 to 1997. In the first season of this two-year deal, Swindon were Division Two champions.

Castrol also sponsored the UEFA Euro 2008 football tournament and will sponsor the 2010 and 2014 FIFA World Cup tournaments.

Castrol sponsor the Castrol Performance Index, a player performance rating system.

World Wrestling Entertainment

Castrol sponsored the 2009 Royal Rumble

Other Media

Castrol has recently began to sponsor a popular Nintendo podcast called Lithcast.

Speed records

Historically, Castrol has been a prolific sponsor of World Land Speed Records, with 21 "titles" to their credit, and their rightful claim of the "World's 'Fastest' Oil", with their current unbroken record of a supersonic speed of 763.035 mph (1,228 km/h) set by RAF fighter pilot Sqn Ldr (then) Andy Green, in the Richard Noble 'brainchild' ThrustSSC. This occurred in the USA at the Black Rock Desert in Nevada, on 15 October 1997.

Advertising

Castrol products are still marketed under the red, white and green colour scheme that dates from the launch of Castrol motor oil in 1909. Advertisements for Castrol oil historically featured the slogan "Castrol - liquid engineering"; this was more recently refreshed and reintroduced as "It's more than just oil. It's liquid engineering." In 2008, this slogan is also being featured as the name for a new rewards club called the "Castrol Liquid Engineering Crew" in which members get the chance to win prizes.

For many years [4], the opening notes of the second Nachtmusik movement of Mahler's Seventh Symphony were used as the signature theme of Castrol TV commercials.

References

External links


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