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Chan Brothers Travel is one of Singapore’s best known travel
agents, offering unparalleled services to consumer, corporate and
business travelers. We help with hotel bookings, airline ticketing,
flight reservations and car hire. From family holidays to romantic
getaways or honeymoons, from business trips to incentive travel or
group tours, Chan Brothers Travel provides the expertise to meet
your needs.
History
1965 Our chairman, Mr Chan Liang Choy,
founded Chan Brothers Travel and began an intimate three-staff
outfit operating from a modest rented shop in Cecil Street selling
only air and train tickets.
1974 Our business was moved to
Fook Hai Building, occupying a single unit on the fourth floor.
Over the ensuing years, we expanded to the fifth, sixth, seventh
and finally, the first floor of the building.
1983 Our
managing director and the eldest son of Mr Chan Liang Choy, Mr
Anthony Chan, took over the helm. He introduced with great success
the "hotel-on-wheels" concept in touring Europe (double-deckers
with sleeping berths and kitchens) and popularised tours to
Australia and New Zealand among Singaporeans.
Today, these
destinations are still top choices with our customers.
1987 Our company was awarded “ Travel Agency of the Year in
1987” by the Singapore Tourist Promotion Board (now known as the
Singapore Tourism Board), the first of many accolades to come.
1997 Anticipating a change in the travel landscape, we put in
place a plan that revolutionised the traditional brick and mortar
business, with the support of the Singapore Tourism Board and the
Economic Development Board under the ‘Promising Local Enterprise’
scheme.
1999 We launched our first B2C travel website -
chanbrothers.com. Within the first 11 months of operation, we
received 25,000 bookings online and close to S$30 million in sales.
2000 We clinched the inaugural “ New Age Agent” award by
Travel Asia for demonstrating strength, fortitude and enterprise in
the new economy.
Cyber investments and online efforts paid off
in the same year as we achieved S$120 million in sales and recorded
a year-on-year growth of 34 percent.
2001 We entered into a
S$1 million partnership with PT. Panorama Sentrawisata to set up
PT. Chan Brothers Travel Indonesia.
In the same year,
chanbrothers.com expanded its content base and went international.
Through affiliated programmes, strategic alliances and joint
ventures with leading central reservations systems, travel
companies and major travel players in Asia Pacific,
chanbrothers.com established Internet presence in the USA, UK, Hong
Kong, Thailand, Indonesia and Malaysia.
2002 We took another
leading step with the launch of the first regional discount airfare
portal in Asia - chanbrothersflights.com - offering discounted
airfares for travels originating from Singapore and other
countries.
2004 With the launch of our regional hotel-centric
portal – chanbrothershotels.com – we now offer the region's most
integrated travel exchange portal. At the same time,
chanbrothers.com also developed into a leading online travel portal
in Singapore with an average daily page view of more than 30,000.
With the advent of budget airlines in Asia, we saw a new
market opportunity and an increased demand in low-cost air travel
in the region. We participated in the growth of intra-Asia travel
and made an effort to capture the budget travel market ahead of
competition. Consequently, a new range of budget packages targeted
at cost-conscious travellers was unveiled at our budget travel
fairs and roadshows that were held in tandem with the launch of
Singapore's first budget airline in May 2004.
We further set up
a new Asia Getaway division to differentiate Asian short-haul
destinations from Asian mid-haul and exotic destinations, so to
allow better focus on this greater growth area of huge potential.
2005 We commemorated our 40th anniversary in October.
2006 Today, we are the largest and most established travel
agency in Singapore and the region. We have more than 200
associates globally, joint ventures in Indonesia, franchises in
Malaysia and a fast-growing network of agents in the Asia Pacific
region.
As part of our continuous effort to enhance our
service quality, the implementation of a customised e-CRM programme
and the expansion of our existing call centre are in progress.