| Editor | B Viswanatha Reddy |
|---|---|
| Categories | children |
| Frequency | monthly |
| First issue | 1947 |
| Company | Geodesic Information Systems Limited |
| Country |  India |
| Language | Assamese, Hindi, English, Kannada, Telugu Marathi (as 'Chandoba') and Tamil |
| Website | [1] |
Chandamama is a popular Indian monthly magazine for children known for its illustrations. It was revamped in November 2008 and has since gone contemporary in terms of language, presentation, artwork, and content. It continues to carry old favourites like Vikram-Vetal and mythological tales but there have been several new additions- contemporary stories, adventure serials, sports, technology, news pages etc. Considering the new trends in children's literature and the emerging importance given to academic study and analysis of the same, Chandamama has strived to keep its editorial policies in line with the times. As the oldest brand in the field, Chandamama has taken up the responsibility of delivering entertaining, sensitive, and educational literature for its young readers. Chandamama in its new avatar has been received very well by its target group.
Chandamama is published in 13 languages (including English), and has a readership of about 200,000.[1 ]
Contents |
The first edition of Chandamama was released in July, 1947. The founder editor of the magazine was B.Nagi Reddy. Chakrapani, a friend of Nagi Reddy, was the force behind magazine, and his vision, perception and understanding of the target readership brought name and fame to the magazine.
The stories embedded in the never-ending story of King Vikramāditya and Vetala (Vampire), an adoptation of an ancient Sanskrit work Vetala Panchvimshati, brought wide repute to this magazine, and were also featured in popular TV serials. In each issue, the Vetala asks Vikramāditya a question involving a moral dilemma. The wise king answers correctly, and is thus defeated by the Vetala.
It has also published long-running mythological/magical stories that run for years.
The stories published have been drawn from numerous modern and historical texts in India, as well as from other countries.
Published continuously from 1947, the magazine ceased publication in 1998, owing to labour disputes. However, the magazine relaunched a year later and continues to be published to this day. It is available in 12 Indian languages and English.
For many years, its illustrators Chitra and Sankar defined the looks of Chandamama magazine. They used line drawings with style influenced by Indian, oriental, Middle eastern and European artistic traditions. Each page of Chandamama has an illustration, although in the strict sense of the term, Chandamama is not a comic book, with the exception of the Chitra-katha column.
The magazine has been in family hands since foundation, and the current publisher, B Viswanatha Reddy, continues the tradition after taking over the affairs of the magazine from his father. In 1999, the company was floated as a public limited organization, with Morgan Stanley taking a sizable stake in the company.
In August 2006, it was reported[1 ][2] that Disney was set to buy a stake in Chandamama. In 2007, Chandamama was acquired[3] by technology company Geodesic Information Systems
With the acquisition by a technology company, Chandamama has announced[4] that it will digitize and make available much of its content via digital libraries and on the web. In addition, Chandamama Multimedia CDs have also been published.
In late 2007, Chandamama released its revamped internet presence (now more logically found at chandamama.com, a domain-name it acquired after many years) to better cater to readers who demand information and content beyond the printed publication. It has also tied up with satellite radio service provider Worldspace to bring the Indian story telling tradition live through radio.[5]
In July 2008, the publication launched its online portal in Hindi, Tamil and Telugu apart from English. It declared that all 60 year's publication in all Indian languages would be put online soon.[6], [7]
   | Official website - Chandamama: Children's website with stories on Indian Mythology, History, Culture & Tradition. |
| | Geodesic Information Systems - Home Page Geodesic |
| | rediff.com article - Rediff On The NeT Business News: Investors revive Chandamama |
| | Interview with B.Vishwanata Reddy - Rediff On The Net Business Interview / Chandamama promoter Viswanatha Reddy |
| | Official website - Chandamama: Children's website with stories on Indian Mythology, History, Culture & Tradition. |
| | internet presence - Chandamama: Children's website with stories on Indian Mythology, History, Culture & Tradition. |
|
|
Wikis
Quiz
Search