A charity mall is an online mall that donates a percentage of any sale to one or more charities of the customer's choice; the percentage so donated varies widely from 1% to >50%. Typically the charity mall sells no products of its own but instead acts as a central web location other online vendors. A charity mall often relies on third party affiliate marketing services in order to rapidly establish contractual relationships with these vendors.

There are advantages to all parties involved with a charity mall. Charities can receive donations with little or no effort on their part. Donors can make donations without increasing the cost of a purchase they may have been planning to make anyway. The vendors and the charity mall can both gain customers and profits.

List of charity malls

Charity Mall - A charity shopping mall that gives 100% of all proceeds to the Cancer Research Foundation. Charity Mall has teamed up with 100s of merchants (Target, Home Depot, Sony, Gap, Lands End and 100s more...) to raise funds for cancer research.

Freewill Funding - Online Charity Mall

Greater Good - Online Charity Mall

My Cause - Online Charity Mall

Shop for Change - Online Charity Mall

ShopOnline4Charity - Online Charity Mall

GivingMall.Org - A non-profit that generates money for charities through shopping and google search.