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Chevys Fresh Mex: Wikis

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Chevys Inc.
Type Wholly owned subsidiary
Founded 1986 (1986)
Alameda, California
Founder(s) Warren Simmons, Sr.
Warren "Scooter" Simmons, Jr.
Headquarters Cypress, California, U.S.
Number of locations About 100
Area served United States
Key people Charles Rinker, President
Nick Mayer, SVP Operations
Steven Tanner, CFO
Industry Casual dining restaurant
Products Mexican-style cuisine
Revenue $65.1 million (2007)
Owner(s) Real Mex Restaurants
Employees 3,000 (2007)[1]
Parent Real Mex Restaurants[2]
Website www.chevys.com
A Chevys in Eden Prairie, MN

Chevys Fresh Mex is a chain of Mexican-style casual dining restaurants located in the United States. The chain was founded in 1981 by Warren Simmon, Sr. and Warren "Scooter" Simmon, Jr. in Alameda, California. It is currently located in Cypress, California and is owned by Real Mex Restaurants, Inc. "Chevys" does not contain an apostrophes.

Contents

History

The chain was founded in 1981 by Warren Simmon his son Scooter Simmon,[3] when they opened their first restaurant in Alameda, California.[4] It grew to 37 restaurants across California by August 1993, when it was acquired by PepsiCo subsidiary Taco Bell. When PepsiCo decided to exit the restaurant business in 1997, Chevys was sold to the investment group J.W. Childs Associates.[3] In 1999, Chevys purchased Rio Bravo Cantina, a poorly-performing chain of Mexican restaurants with 66 locations in the United States, from Applebee's International for $59 million.[5]

However, business was poor at the Rio Bravo locations, and in 2003 Chevys' executives had to file for Chapter Eleven bankruptcy protection.[3] For the next year and a half, Chevys operated as debtor in possession under Chapter Eleven. In January 2005, Chevys and Fuzio Universal Pasta were acquired by Real Mex Restaurants, Inc., the Long Beach, California-based parent company of El Torito Restaurants and Acapulco Mexican Restaurants.[2] Because of that, Real Mex Restaurants became the largest operator of full-service, Mexican restaurants in the United States.

Restaurants

There are about 100 Chevys restaurants located throughout the United States. Many of these locations are owned by the company; however, some are franchisee-owned.[4]

El Machino

El Machino is the name of a machine that shapes, flips and bakes tortillas for Chevys Fresh Mex restaurants.[6] The name is pseudo-Spanish for "The Machine"—the real Spanish would be "la máquina." El Machino produces tortillas every 53 seconds (about 900 every day) which are served in less than three minutes. El Machino is visible in the dining area of some Chevys restaurants.

One El Machino tortilla contains 167 calories, 4 grams of fat, 27 grams of carbohydrates and 3 grams of protein.

Products

Chevys' marketing is based around their "Fresh Mex Pledge," in which they promise that everything they serve is made fresh daily. However, a few of their items, such as the ranch dressing and some of their sauces and desserts, are pre-made. The chain also claims to use no canned food in its kitchens.[5]

The chain sells a variety of Mexican-style foods, including tortilla chips, salsa, guacamole, fruit-flavored margaritas, alcoholic beverages, fajitas, tortillas, enchiladas, and burritos.[4][7] Approximately 70 percent of Chevys revenue comes from dinner sales, while lunch accounts for roughly 30 percent of sales.[8]

References

  1. ^ "Chevys Restaurants LLC Company Profile". Yahoo Finance. 2008. http://biz.yahoo.com/ic/61/61111.html. Retrieved 2008-09-25.  
  2. ^ a b "Real Mex Restaurants, Inc. Acquires Chevys Inc.'s Chevys Fresh Mex Restaurants and Fuzio Universal Pasta Restaurants". Business Wire. BNET. 2005-01-19. http://findarticles.com/p/articles/mi_m0EIN/is_2005_Jan_19/ai_n8689048. Retrieved 2008-09-25.  
  3. ^ a b c Yulico, Nicholas (2004-09-25). "Chevy's may be auctioned off". Oakland Tribune. BNET. http://findarticles.com/p/articles/mi_qn4176/is_20040925/ai_n14585965. Retrieved 2008-09-25.  
  4. ^ a b c "Chevys". Real Mex Restaurants. 2008. http://www.realmexrestaurants.com/chevys.asp. Retrieved 2008-09-23.  
  5. ^ a b Liddle, Alan (1999-02-22). "Chevys prescribes Fresh Mex as Rx". Nation's Restaurant News. BNET. http://findarticles.com/p/articles/mi_m3190/is_8_33/ai_53998053. Retrieved 2008-09-25.  
  6. ^ "Chevys Fresh Mex". Chevys Fresh Mex. http://www.chevys.com/freshis.aspx. Retrieved 2008-09-23.  
  7. ^ "Chevys Fresh Mex Continues National Expansion". Business Wire. BNET. 2008-06-23. http://findarticles.com/p/articles/mi_m0EIN/is_2008_June_23/ai_n27504107. Retrieved 2008-09-23.  
  8. ^ Kusch, Ed. "Franchise Opportunities". Chevys Fresh Mex. http://www.chevys.com/franchising.aspx. Retrieved 2008-09-23.  

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