Chris X. Moloney (born in St. Louis, Missouri) is a marketing executive who has become a prominent name in the field of customer satisfaction and customer loyalty as both a practitioner and researcher. <ref name="deux">Clark, Peter. (2007) Chris Moloney, Loyalty Expert, Receives Lifetime Achievement Award, TheWiseMarketer.com, London, 20 Feb., 2007.</ref>Since 2002, Chris has received over 300 media appearances on TV, radio and print, speaking on significant new developments and research in the fields of customer loyalty, Loyalty Marketing, and customer-centric marketing.

Chris currently serves as the Chief Marketing Officer of St. Louis-based Scottrade, a large retail and online investment brokerage recognized by BrandWeek and J.D Power for high customer satisfaction and loyalty. Prior to Scottrade, Moloney held senior management positions with St. Louis-based Charter Communications and Maritz Inc., as well as Dallas-based Parago, a leading promotions marketing agency.<ref name="first">Fuerst, Frank. (2007) Chris Moloney has Gotten Things Done, St. Louis Business Journal, St. Louis, 12 Jan., 2007.</ref>

In September of 2006, Moloney led the development of a landmark marketing partnership between Scottrade and the ownership of the St. Louis Blues Hockey Club and home arena. Moloney commented on this "significant, long-term partnership" in a news release saying "This is an exciting opportunity that is in line with our marketing strategy and will further Scottrade's brand awareness among potential customers." <ref name="five">Press Release. (2006) Scottrade, St. Louis Blues begin new partnership highlighted by Arena naming rights package, Scottrade.com, St. Louis, 7 Sept. 2006.</ref> The updated home arena for the Blues which hosts 175 events per year will now be known as Scottrade Center and Scottrade will be "the Official Online Investing Choice of the St. Louis Blues."<ref name="four">Tritto, Chris. (2007) Newbies McLoughlin, Moloney Drive Scottrade Center Deal, Bizjournals.com, St. Louis, 22 Sept. 2006.</ref>

In September 2006, Moloney was the keynote speaker at the annual world conference on customer loyalty, known as "Loyalty World," held in London. He also keynoted Institute for International Research's THE Marketing Conference 2007 in Las Vegas. His research appears in numerous other publications and texts, including, "Strategic Database Marketing" Third Edition, by Arthur Middleton Hughes (McGraw-Hill, 2006).

He is also an Adjunct Professor of Marketing in the graduate school of business at Washington University in St. Louis in the Olin School of Business. (Olin.wustl.edu)

Moloney is the youngest of seven children of St. Louis attorney and philanthropist James C. Moloney and Elise S. Moloney. He is married to the former Pamela Pritchard of Nova Scotia, Canada and resides in the St. Louis area.

Recognition

In January 2007, Moloney received the Lifetime Achievement Award from leading consulting and research firm Frost & Sullivan for his contributions to the fields of marketing and marketing research. Moloney is credited with the development and popularization of several industry-leading marketing and research concepts and launching marketing programs that utilized these breakthroughs. Over the course of 15 years, Moloney developed a number of new marketing systems that included: the (Moloney) Magnetic Adocacy Model, the consumer Motivation Matrix and IMAP: the Integrated Marketing Advocacy Program. <ref name="deux">Clark, Peter. (2007) Chris Moloney, Loyalty Expert, Receives Lifetime Achievement Award, TheWiseMarketer.com, London, 20 Feb., 2007.</ref>

Also in 2007, Moloney was recognized with an award from American City Business Journals and the St. Louis Business Journal for "outstanding achievement" in its 2007 special section, the 40 Under 40 Awards.<ref name="first">Fuerst, Frank. (2007) Chris Moloney has Gotten Things Done, St. Louis Business Journal, St. Louis, 12 Jan., 2007.</ref>
He was also a guest in April 2007 on the B2B Marketing Podcast where he discussed what B2B firms need to do in order to leverage customer loyalty.<ref name="third">Zesses, Vicki. (2007) Chris Voices In Business, Chris X. Moloney on Loyalty Marketing, www.b2bmarketingpodcast.com, 18 Mar., 2007.</ref>

References

<references/>

Moloney, Chris X. (2006) "Winning Your Customer’s Loyalty: The Best Tools, Techniques and Practices" AMA Workshop Event(s). Misc. materials published related to event(s). San Diego, 2006