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Chrysler (division): Wikis


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From Wikipedia, the free encyclopedia

Type Division of Chrysler
Founded June 6, 1925
Headquarters Auburn Hills, Michigan, United States
Key people Olivier Francois (CEO of Chrysler Brand and Lancia)
Industry automotive
Products entry-level to mid-level luxury vehicles
Parent Chrysler Group LLC

Chrysler is the flagship brand of Chrysler Group LLC, named after founder Walter P. Chrysler. Chrysler offers a line of upscale and luxury vehicles which compete with General Motors Buick line, Ford Motor Company's Lincoln and Mercury lines, as well as other international and domestic brands. After the closing of Plymouth brand in 2001, Chrysler began competing at the lower end of the American market as well.

Following Fiat's acquisition of a 20% stake in Chrysler LLC, Fiat stated in October 2009 that future plans for Chrysler brand vehicles include closer cooperation and shared development between Chrysler and Lancia, an upscale Italian automaker within the Fiat Group. [1] The relationship will be similar to that of Vauxhall Motors and Opel, where Vauxhall mostly sells rebadged Opels in the UK while Opel is prevalent elsewhere except North America.[citation needed]

At the 2010 Detroit Auto Show, a Chrysler badged Lancia Delta was on display, likely the first Chrysler-Lancia product. [2]



The previous logo of Chrysler.

Current Chrysler line-up

The current Chrysler line-up consists of:

Past models

Past Chrysler models sold in the United States*:

*Note: if a vehicle was sold in different size classes over its lifetime, the most recent is listed

See also


External links


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