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Citibank Indonesia: Wikis


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Citibank Tower, Jakarta



Citibank has been in Indonesia in one form or another since 1918, when its precursor, The International Banking Corporation, set up branches in Batavia and Surabaya. The International Banking Corporation withdrew from Indonesia in the late 1920’s, but Citibank reopened in Jakarta in 1968.

Company Profile

Citibank retail banking in Indonesia has 19 branch offices and 102 ATMs in the cities of Jakarta, Surabaya, Bandung, Medan, Semarang and Denpasar. Citibank also began mobile banking in 2003.[1]

Time Line

2004- Citibank launches Citifinancial
2005-2007 – Citibank receives the Indonesia Best Brand Award from SWA Magazine
2006 – Citibank ranked Best Bank On Service Quality, by a banking sector customer service poll conducted by Infobank magazine in collaboration with the Institute of Service Management Studies (Trisakti University, Jakarta). 2007 – Received the Employer of Choice Award from Warta Ekonomi
2007 – Received the Indonesia Bank Loyalty Award in the Savings Account and Credit Card Category from InfoBank
2007 - Received the Best Internet Bank Award from Global Finance
2007- Received the eCompany Award from Warta Ekonomi
2007 - Received the Best Financial Performance Award from Infobank
2007 - Received the Best Foreign Bank from Finance Asia
2007 - Received the Indonesia Most Admired Company 2006 (for 2 consecutive years) from Business Week and FrontierMarketing Research
2007 - Received the Best Wealth Management and Retail Bank & Service Satisfaction Index from Marketing Magazine & CCSL
2007 - Received the Best Corporate PR Program award from Mix Magazine
2007 - 2008 – Received the Banking Service Excellence Award from InfoBank

Products and Services

Citibank Indonesia started issuing credit cards in 1989. It currently offers 9 types of credit cards. Its payment network in Indonesia consists of more than 11,000 payment points, 13 banks and 1 post office from which customers can pay their credit card bills. An online payment facility is also available.

The main expertise of Citibank Indonesia considers is in the area of Wealth Management, where it provides financial advisory services to customers’. Citibank has a 24–Hour CitiPhone banking helpline for customers.

Citibank Indonesia also offers the generic facilities of bank loans, deposit accounts and insurance to its customers.


Citifinancial has 56 branches in six major cities of Jakarta, Bandung, Semarang, Surabaya, Medan, and Denpasar. Since 2007, Citifinancial has been collaborating with PT. Pos Indonesia to expand the distribution of Citifinancial in the Indonesian market by leveraging strong post office distribution.

Key People

Shariq Mukhtar- Citi Country Officer
Meliana Sutikno - Retail Banking Head
Irfan Ahmed - Card Business Head
Djamin Nainggolan - Citifinancial & Consumer Finance Business Head
Kahar Anwar - Citi Business Head
Ditta Amahorseya - Director, Country Corporate Affairs head

Sponsorship and CSR

As part of its CSR, Citibank Indonesia has programme to educate its customers and public called “Use Credit Wisely”.

Citibank has launched several CSR activities under the umbrella of Citibank Peka (Peka is an acronym of peduli (care) and berkarya (to do good). Initiated in February 1999, Citibank Peka (CP) focuses on education, communication development and natural disaster relief. [2]


External links



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