CityFM89's Official Website
CityFM89 was launched in July 2004 with an objective to set a trend of radio listener ship in Pakistan. Where tapes and CDs were the usual source of music entertainment in cars, homes and public outlets, CityFM89 was born to establish an entertainment medium to transcend the boundaries that other channels had restricted themselves to.

Over this last year CityFM89 has provided the kind of quality that had never been experienced before in Pakistan. Its network offers unmatched sound and its coverage extends through the four main metropolitan cities of Pakistan: Karachi, Lahore, Islamabad and Faisalabad. CityFM89 has managed to initiate concepts that had never been put forward. Each show individually offers a certain sound and ambience that listeners appreciate. Our musical archives hold all genres of music which is delivered with bona fide knowledge that the RJs encompass. The RJs at CityFM89 come from varied walks of life and, with that reach out to all kinds of listeners. Bearing in mind that no entertainment medium is successful without stars, frequently celebrities are brought in to shows where they are interviewed and all those questions that fans may have, we ask them. CityFM89 is a community network which is credible and interacts with listeners; Listeners appreciate the music we air, tight talk time and clutter free advertising.

City FM 89 can be found not only on radio at home or car but at restaurants and shopping outlets and even on the internet. We participate in recreational as well as corporate events. You can read about us in magazines and newspapers. During the last year, we were present at the Kara Film Festival, Lifestyles Expo, Carnival ‘DE’ & Rock, Caravan Concert, Russian Ballet and the Bombay Rockers’ concert in Karachi. www.CityFM89.com is the only radio network website on the internet offering deals, information and interactive activities for its listeners.

CityFM89 has continuously been updating research by actively encouraging listeners to provide feedback through callers, email, feedback forms and surveys. In July 2004 our targeted audience was age group: 15-35 and income groups: A , A and B. However, music transcends all boundaries, class differentials and gender demarcations. In one year, we have carved an unforgettable niche. Our Listeners now are aged 12 and above and income groups: A , A, B and some cadres of C, D and even rural listeners.

Radio is usually heard as continuous background music offering advertisers the option of using a hammering effect for recall, in effect making the brand a household name. Radio also provides the option of interactive advertising activities. In addition, radio continues to be is one of the main cost effective advertising solutions around the world. CityFM89 strives to be a quality platform for the advertiser base by giving the listener continued preference. CityFM89 strives to get the brand message listened to instead of heard. Radio requires creative advertising for listeners as there is no visual element involved. CityFM89 develops solutions for every brand and budget.

CityFM89 is recognized as a “trend setter”. It is a radio network that is everything in music. It is informative, intelligent and issue conscious. As a result of creative programming the brand maintained is of being hip and happening. People listen to CityFM89 because it is fun, unpredictable and sassy. All in all, at the end of one year we are known as the Creative Quality Entertainment Network.

CityFM89 has proved to be a platform for entertainment, freedom of expression and communication to a society that had so far been lacking an accessible, intelligent and creative outlet. We have not only reached out and spoken to Generation Y (16-26 year-olds) but have also made sure that those beyond this age bracket were effected by our brand.

By doing all of the above, CityFM89 has supplied an effective, targeted and flexible delivery platform for the country's top advertisers. The result is that today CityFM89 is Pakistan's #1 revenue generating FM Network. However, this does not mean that the 89 transmission is "cluttered" with advertisements; in fact the CityFM89 advertisement packs on the hour do not exceed three minutes and there are never more than three in the hour! Also, CityFM89 is the only FM network that airs only one time-check on the hour. All this means that our listeners and your consumers are held captive to CityFM89's infectious blend of music, entertainment and information.

We can work on a solution for your brand and get it not just heard but listened to, some examples are our in-house production of commercials and jingles; a giveaway competition linked to our website and our star of the month packages. In the current quarter we have introduced an exclusive layering concept for advertisers, during our special weekend dance-mix shows.

Show sponsorship ensures an activity that results in the listener staying interested enough to remain tuned in for a longer period of time Also, show sponsorship will give an advertiser free airtime to promote the show and the brand prior to the actual show airing date and time. Our tariff is transparent and the discounts we offer are only for the benefit of the advertiser. Remember, the more you spend the more discounted your rate per minute is!

We at CityFM89 promise to continue to provide creative quality entertainment; we thank you for your continued support; without our audiences and our advertisers we would not be as successful as we are today!