Clickcounters is an online rich media content provider based in Rhode Island. Clickounters is another online service created by bits & pc's inc. The site was developed as a means for sites to analyze traffic both geographically and for context sensitivity. The clickcounters service began to provide the additional feature of revenue to online publishers as well. "The ability to track a site's traffic statistics and analysis while providing revenue seemed like a no brainer" Mark Luther expressed in an interview with the Observer Magazine. The site has been live for 4 years and has begun to take a larger piece of the Pay per Performance market place. "Where else can a smaller business gain such reach and exposure without the upfront expense. Certainly not on main street. On the internet the sunny side of the street is everywhere. You just have to do a good job of keeping the visitor on your site and landing on the receipt page. A service like Clickcounters.com will get them in front of your window" Luther said.
With online Ad Spending expected to reach 42 Billion by 2011 Clickcounters is poised to continue it's model.