ClickZ is an online publication that provides news, how-to articles, commentary, and stats for digital marketing and online advertising professionals. It covers social media marketing, e-mail marketing, Web analytics, search engine marketing, digital video advertising, mobile marketing, and media planning and buying, and is considered a resource for online advertising practitioners.[1]
Andrew Bourland and Anne Handley cofounded the site in 1997 to serve the then-nascent online marketing community with advice and commentary on e-mail, affiliate, and brand marketing.[2] In 2000, they sold ClickZ to internet.com for $16 million in cash and stock.[3] Internet.com then integrated it into its e-commerce/marketing channel, which included properties like Ad Resource, ChannelSeven.com, and Internet Advertising Report.
In 2005, internet.com -- by then known as Jupitermedia -- sold ClickZ, Search Engine Watch, and the Search Engine Strategies conference series to Incisive Media for $43 million. [4]
ClickZ's current publisher is Matt McMcGowan, and its executive editor is Anna Maria Virzi. Other members of its editorial team include Managing Editor/News Zach Rodgers, Senior Editor Kate Kaye, Managing Editor/Stats Enid Burns, Associate Editor and Copy Chief Erin Brenner, and U.K. Reporter Jack Marshall. Its how-to articles and commentary, written by a team of 40 digital marketing practitioners, appear as Experts columns. Rebecca Lieb, editor-in-chief from 2000 to 2008, continues to write a column for the publication.
American Society of Business Publication Editors, Top 10 B2B Web Site of the Year, 2008 [5]
2008 Jesse H. Neal Award finalist, "Best Online Article or Series," for "Campaign '08" series by Senior Editor Kate Kaye [6]
Official site [2]
Incisive Media [3]
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