This is a guide to the various
closing logos used at the end of
DiC Entertainment
television programs.
Production logos
The DIC "Vortex" logo, used from 1984 to 1987.
DiC is remembered for the
closing production logo of its shows,
particularly the logo of "DiC" in the night sky, known as the "Kid
in Bed" logo, which depicts at the beginning a kid and his dog
sleeping in a bed.
The Custom Logos of 1983 & The
Vortex
The DIC "Kid in Bed" logo, used from 1987 to 2001.
Inspector Gadget had its own
customized end logo for the
1983 season, while
The Littles's customized end logo lasted
throughtout its entire run from 1983-
1986.
"The Vortex" was DiC's first standard logo,
which was used from
1984-
1987. The
logo had a background of
vortex blue boxes, which purple colors streak down as
a green (often orange) stylized "DiC" comes up, seemingly sideways,
then turning forward as it comes closer. When it's all the way up,
the logo shines and sparkles. Its music was an ascending 8-note
synthesized tune.
"The Vortex" was computer-generated.
Kid
in Bed
Main Article: Kid in BedLike "The Vortex", the "Kid in
Bed" was computer-generated and ran from 1987-2001. Starting from
the other end of the bed, the camera pans towards the window above
where the kid is sleeping, where there's a spiked-shaped star which
morphs into a ball, and the silver, 3-D word "DIC" zooms in and
rotates 90ยบ below to face the viewer. The ball is the dot in the
letter "i" in "DiC". Then, a kid says the company name or there's
silence. The kid in the bed was played, but not voiced, by Anthony
Aronowitz.
There's a very rare variation of this logo, in which
a light, whispery
choir will
sing the company name rather than the normal kid voiceover. Often
seen at the end of the
The Real Ghostbusters, it's
only found in the first three years of the logo's run. A late
variation of the Kid in Bed replaces the normal silver "DiC" logo
with the "Incredible World of DiC" globe (which would later replace
this logo) zooming up outside the window, with light rays shining
behind it. The music varies from the two dreamy tunes used from
1990-2001 to the the spooky fading synth music heard during the
first three years of its run.
To date, the Kid in Bed logo has
been considered one of the scariest closing logos of a television
production company, ranking along with
Viacom's "V of Doom" (see
Closing
logos of Viacom) and Screen Gems' "S from Hell" (see
Closing logos of Screen Gems)
logos of the late
1960's
and
1970's, which were
notorious for giving younger audiences, primarily toddler-aged
children, nightmares. This, for the most part, is due to the
darkness of the logo, the creepy fading synth music as well as the
sudden appearance of the silver "DiC" in a virtually starless
nightsky. However, the very fact that this was a production logo
for a popular cartoon producer whose target audience was young
children under the age of eleven only made matters worse. In some
circumstances the sudden appearance of the logo only exacerbates
the spooky nature of this logo. An example of this can be found in
several syndicated episodes of the animated
Dennis the Menace
series where the logo appears immediately after the credits, as
opposed to the traditional
fade-to-black, along with the use of the
creepy music. The logo's scare factor only slightly decreased after
1990, when it was given a makeover; the music was replaced with a
more tolerable jingle, and the nightsky was added with more stars,
making the "Kid in Bed" less creepy to look at, let alone listen
to.
The logo, especially with the fading synth music, has long
departed the airwaves, as most DIC produced shows now have the
current "Incredible world of DIC" logo
plaster. However, the
Kid in Bed, in all forms, has been found on several DIC-produced
cartoons which can be viewed on the
Yahooligans! web portal, such as
The Super Mario Bros.
Super Show and
The
Legend of Zelda.
The Incredible World of DiC
In
2001, DiC replaced the
Kid in Bed with its current end logo, also used on the splash page
for its official website. On a colorful background filled with
stars and other assorted patterns, a purple globe pops up, zooming
to fill the screen and backs up. On the upper-half of the globe,
some sparkles fly across and write the words "The Incredible World
of" and on the lower-half, the word DiC (in the same
font as the previous logo) zooms
out of the logo. A kid then says the company name.
This new logo
is regarded as cute (albeit egotistical) and appealing to children,
but also annoys those who grew up watching the DiC shows of the
1980s &
1990s and prefer the older end logos,
especially since DiC has started to
plaster its pre-2001 shows with this
new logo on many DVDs (with the exception of most
Shout! Factory DVD sets) as
well as on syndicated reruns.