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This is a guide to the various closing logos used at the end of DiC Entertainment television programs.

Production logos


The DIC "Vortex" logo, used from 1984 to 1987.

DiC is remembered for the closing production logo of its shows, particularly the logo of "DiC" in the night sky, known as the "Kid in Bed" logo, which depicts at the beginning a kid and his dog sleeping in a bed.

The Custom Logos of 1983 & The Vortex


The DIC "Kid in Bed" logo, used from 1987 to 2001.

Inspector Gadget had its own customized end logo for the 1983 season, while The Littles's customized end logo lasted throughtout its entire run from 1983-1986.
"The Vortex" was DiC's first standard logo, which was used from 1984-1987. The logo had a background of vortex blue boxes, which purple colors streak down as a green (often orange) stylized "DiC" comes up, seemingly sideways, then turning forward as it comes closer. When it's all the way up, the logo shines and sparkles. Its music was an ascending 8-note synthesized tune.

"The Vortex" was computer-generated.

Kid in Bed



Main Article: Kid in Bed

Like "The Vortex", the "Kid in Bed" was computer-generated and ran from 1987-2001. Starting from the other end of the bed, the camera pans towards the window above where the kid is sleeping, where there's a spiked-shaped star which morphs into a ball, and the silver, 3-D word "DIC" zooms in and rotates 90ยบ below to face the viewer. The ball is the dot in the letter "i" in "DiC". Then, a kid says the company name or there's silence. The kid in the bed was played, but not voiced, by Anthony Aronowitz.

There's a very rare variation of this logo, in which a light, whispery choir will sing the company name rather than the normal kid voiceover. Often seen at the end of the The Real Ghostbusters, it's only found in the first three years of the logo's run. A late variation of the Kid in Bed replaces the normal silver "DiC" logo with the "Incredible World of DiC" globe (which would later replace this logo) zooming up outside the window, with light rays shining behind it. The music varies from the two dreamy tunes used from 1990-2001 to the the spooky fading synth music heard during the first three years of its run.

To date, the Kid in Bed logo has been considered one of the scariest closing logos of a television production company, ranking along with Viacom's "V of Doom" (see Closing logos of Viacom) and Screen Gems' "S from Hell" (see Closing logos of Screen Gems) logos of the late 1960's and 1970's, which were notorious for giving younger audiences, primarily toddler-aged children, nightmares. This, for the most part, is due to the darkness of the logo, the creepy fading synth music as well as the sudden appearance of the silver "DiC" in a virtually starless nightsky. However, the very fact that this was a production logo for a popular cartoon producer whose target audience was young children under the age of eleven only made matters worse. In some circumstances the sudden appearance of the logo only exacerbates the spooky nature of this logo. An example of this can be found in several syndicated episodes of the animated Dennis the Menace series where the logo appears immediately after the credits, as opposed to the traditional fade-to-black, along with the use of the creepy music. The logo's scare factor only slightly decreased after 1990, when it was given a makeover; the music was replaced with a more tolerable jingle, and the nightsky was added with more stars, making the "Kid in Bed" less creepy to look at, let alone listen to.

The logo, especially with the fading synth music, has long departed the airwaves, as most DIC produced shows now have the current "Incredible world of DIC" logo plaster. However, the Kid in Bed, in all forms, has been found on several DIC-produced cartoons which can be viewed on the Yahooligans! web portal, such as The Super Mario Bros. Super Show and The Legend of Zelda.

The Incredible World of DiC



In 2001, DiC replaced the Kid in Bed with its current end logo, also used on the splash page for its official website. On a colorful background filled with stars and other assorted patterns, a purple globe pops up, zooming to fill the screen and backs up. On the upper-half of the globe, some sparkles fly across and write the words "The Incredible World of" and on the lower-half, the word DiC (in the same font as the previous logo) zooms out of the logo. A kid then says the company name.

This new logo is regarded as cute (albeit egotistical) and appealing to children, but also annoys those who grew up watching the DiC shows of the 1980s & 1990s and prefer the older end logos, especially since DiC has started to plaster its pre-2001 shows with this new logo on many DVDs (with the exception of most Shout! Factory DVD sets) as well as on syndicated reruns.










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