Cloudveil

Cloudveil Fishing Gear

http://www.cloudveil.com/

Mission

Encourage others to find inspiration in the outdoors through a genuine commitment to honest communication, innovation without excess, and quality without compromise, derived from our collective mountain experience.

Design Philosophy

Our apparel has been proven in the field, the world over, and importantly, has continued to follow the same basic principles we set out nine years ago over many nights of pizza and beer in a little log cabin in the shadow of the Tetons:

All Cloudveil apparel must have ultimate function in real life outdoor pursuits.
All Cloudveil apparel must be constructed to the absolute highest quality standards in the industry.
All Cloudveil apparel must be innovative and of clean, functional design extraneous of features that aren’t absolutely necessary.
All Cloudveil apparel must be made of the finest textiles.

This is our product development mantra and the guiding force by which we design and construct each and every style, and importantly, it is the foundation of our company mission.

Our steady and focused allegiance to innovate will continue to define our brand now and into the future - while our resolve to continue to harness the inspiration of our Teton home remains strong.

Inspiration

Like all Jackson Hole locals, we are a product of our environment. The steep lines, classic peaks and hushed zones have made a mark and steadily worked their way into our blood. A familiar story is echoed in valleys of similar esteem. From Nelson and Golden to Crested Butte and Big Sky, each resident population shares a strong affinity for the place they claim. Annual snow totals, regional weather patterns and range topography are debated often when members of alpine communities convene, yet this passion for place is what links us all together. In each case, a powerful experienceÐwhether a 500-inch season, a first summit in the range or finally being clued into a secret stashÐhas drawn us into a special vortex.
At Cloudveil, our zip code says something about where our priorities reside. Backdropped by the stunning Teton range and surrounded by an athletic elite, we are constantly reminded of what makes similarly motivated locales tick. In our active nirvana, a simple trip to the bagel shop can quickly become a reunion with a friend back from the Haute Route or a pre-trip planning session before heading to AK. Ski partners, new objectives and strong skills are never in short supply, and this energy fuels an actively charged environment.. Excellence, athleticism and access are compressed into a single intangible quality that defines the place we hang our hat, buy our pass and store our gear.

This active participation is what connects Cloudveil with the mountains. We are immersed in the culture because we live in Jackson Hole. The peaks, tours and slopes out our back door are the reason we have chosen an active pace, a different path and a PO Box for an address. We know what works in the mountains because we still practice what we preach with regular visits to our favorite alpine haunts. Our skiing and climbing partners remain unchanged, proximity keeps us plugged in, and the dirtbag core receives our eternal respect. We live within sight of the peaks, because like any Teton County resident will knowingly declare, that is where the most potent inspiration is found.

History

Cloudveil took shape in the minds of Stephen Sullivan and Brian Cousins sometime during the winter of 1994, while the two were employed as outdoor retail store managers/buyers at Skinny Skis in Jackson, WY. After working, skiing and climbing together for two years they came to realize that they had more in common than just a shared passion for alpine pursuits. Both shared a profound belief that there was room in the mountain apparel market for a focused, performance-oriented, product offering that would dare to think "out of the box" when it came to functional design, fabrication, and innovation. Living in the alpine climbing and backcountry skiing playground of Jackson Hole, they decided that there was no better place to base the business; research and development right out the back door, definite marketing panache and with the advent of modern technology no need to pack up and move.
In the year prior to starting the business, both Sullivan and Cousins took steps to help move Cloudveil from a dream into a reality. Cousins moved from Jackson to Boulder, Colorado to take a position with an apparel manufacturer in an effort to broaden his experience and gain insight into the manufacturing side of the apparel market. While he soaked up the experience he constantly searched for the answer to the question, "Can we possibly pull this off in Jackson?"


Meanwhile, Sullivan quit his job at Skinny Skis in favor of a more flexible work schedule behind the bar at local Jackson watering hole, Calico Restaurant. The free time during his days, combined with the desire to learn more about textile and apparel design and manufacturing, resulted in hundreds of hours spent on the phone and in meetings, beginning to build the network of suppliers and production facilities that would be so critical to Cloudveil's successful launch in the Fall of 1997.
In addition to all the initial legwork completed within those days, both Cousins and Sullivan made plenty of time to head into the mountains to test proposed designs and materials, constantly refining concepts and discovering innovative new fabrications. Somehow, even with all of their time in the mountains that year, Sullivan made it back to the Calico Bar each night to mix up the meanest margarita in Teton County and Cousins managed to quickly move up the ladder to a management position.

Encouraged by their findings Cloudveil began to take on a more tangible reality. Now all that was left was that fateful decision to quit their jobs and make a go of it! That day came in early spring of 1997 as the first Cloudveil product line was already in mature prototype stages.

After constructing a tradeshow booth in a college friendÕs backyard, they introduced eight products at their first Outdoor Retailer show in Salt Lake City in the fall of 1997, including the now signature Serendipity Jacket, and most are still in the line. The Cloudveil line has grown dramatically, and though still totally focused, the 2006 collection now features over two hundred and fifty products - both Fall/Winter and Spring/Summer including both Men's and Women's apparel.

Cousins and Sullivan's discovery and extensive use of Schoeller stretch woven fabrics from Switzerland has ushered in a new era in outdoor clothing - the Soft Shell - creating a category for the true mountain athlete, and one that Cloudveil continues to expand and focus upon.

In 2002 Cloudveil took the next step in its evolution bringing in two new partners, Jon Boris and Michael McGregor, who added a significant capital infusion as well as tangible business acumen to the already strong management team. Boris and McGregor, stay focused on operational and financial management, and successfully opened a Cloudveil satellite Customer/Dealer Service office in Denver, Colorado in 2003. They ushered in a new era of operational and financial efficiency. They have also become good friends to all and have added a new and refreshing perspective to the growing brand.

2005 marked another milestone as Cloudveil was acquired by Sport Brands International, Inc. an international holding company of sports brands. Proving to be another positive step in the evolution of Cloudveil, the acquisition has left Cousins and Sullivan free to focus on building the Cloudveil brand and has bolstered the operational back-end efficiencies of the ever-growing business. It is developing into another great partnership.

Spring/Summer of 2006 marks a new category launch for Cloudveil with a complete new line of Fly-Fishing apparel and accessories. The new category is off to an auspicious start with over 140 Fly Fishing specialty retailers representing the line.

Cloudveil apparel is now sold in more than 450 outdoor specialty stores in the United States, as well as specialty accounts in Japan, Taiwan, Canada, England, Switzerland, Germany, Austria, Sweden, Norway, Australia, and South Korea. Cloudveil also sells retail direct to a growing customer base through its beautiful catalogs and website.

In our ninth year, our Jackson Hole home base continues to rule our motivation. Innovative clean design, creative fabrications and beautiful colors, and the friendships in our wonderful community of Jackson are still the cornerstones of our business. We have amassed an amazing and talented staff of industry professionals who are also dedicated climbers, skiers, trail runners, cyclists, kayakers, surfers, and yoga freaks. Most importantly we have our customers, many of whom have emailed, called, or written enthusiastic comments of their overwhelming support of the unique apparel line we have developed. Cloudveil apparel has traveled the globe and has proven its worth in ten of thousands of user days in outdoor environments the world over and will continue to do so for many years to come.

Thanks, for your support and enthusiasm and be sure to make Cloudveil a part of your next mountain experience.

Cloudveil. Live Close to your Dreams...

Customer Service

Cloudveil Customer Service Specialists are here for you Monday through Friday 8 a.m. to 6 p.m. MST. Our team of active outdoor athletes knows each and every detail of our product line, what activities the products work best for, and how to use the product in real-world outdoor conditions. They are here to answer your questions regarding fit and construction, and will gladly assist you with your order.

Please call Cloudveil toll-free 877.255.8345 (8-6 MST) to speak to one of our Customer Service Specialists.

Contact Information

Cloudveil Headquarters, Jackson Hole, WY
Phone: 307.734.3880
Toll-free: 877.255.8345
Fax: 307.739.8576
Email: cloud@cloudveil.com
Mailing: Post Office Box 11810, Jackson, WY 83002
Shipping: 120 West Pearl Avenue, Jackson, WY 83001

Dealer Inquiries:
888.763.5969

Professional Purchase Inquiries:
888.763.5969