Online Travel Industry
Online Travel Industry is intresting
industry. Perfect for Internet and ebusiness. All participants
communicate online from service provider to middlemen to consumer.
e.g., Airline provider does autioning of tickets online or does
booking of tickets online. Middlemen does booking on behalf of
consumers, generally providing add-on value added services for them
and charging for additional services rather than airline bookings,
since the margins on only airline booking is very thin.
Online
travel industry has ready systems in place e.g., it has following
major systems -
1. CRS - Computerised Reservation System, where
consumers and travel agents can do online booking e.g., websites
like www.makemytrip.com or www.travelguru.com or
www.clubmahindra.travel.
2. GDS - Global Distribution Systems -
These systems are backend systems used generally by travel agents.
Now these are connected to CRS to provide online availability
status to the consumer through websites. e.g., Abacus, Galilio,
Amadeus, Worldapan etc.
3. Customer Relationship Management
(CRM) system like Talisma, or SAP-CRM to manage customer
preference, requirements etc.
4. Billing Systems - Various
biling system are availble which does complete accounting for a
online travel agency. These system take the booking details from
CRS and also calculate applicable commissions.
Online Travel
Agencies provide Hotel, B&B and Resort Accomodations, Airline
Bookings, Rail Bookings, Car and Bus Rentals, Cruise Bookings, etc.
Traditional Hospitaility companies like Club Mahindra are now
providing extending Travel Services to their members because of
easy entry levels of putting up the travel website. For this
company has started new travel portal -
www.clubmahindra.travel
[2187]. This is one company which has
booked for .travel domain and will be first company in India to
promote .travel branding. Dot travel is top level domain given by
Tralliance (www.travel.travel) used specifically for travel related
companies like from travel planning, accommodation, hotels, air
tickets, holiday packages, sightseeing tours, visa processing,
foreign exchange and even travel insurance.
More online
companies are expected in this industry since Online industry and
travel industry both are expanding and fueling each other with the
help of low cost airlines and better connectivity and penetration
in India.